Senior Manager, Growth Marketing

Empathy is transforming the way families navigate life’s most difficult times - from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfort, and peace of mind when it matters most.

We partner with leading employers, insurers, and financial institutions to deliver meaningful, human‑centric support ay, Empathy supports over 45 million people across North America.

Backed by top‑tier investors including General Catalyst, Index Ventures, Adams Street, Aleph and Entreé Capital, we’ve raised over $160 million to date, including a $72 million Series C, to expand our impact and scale our mission worldwide.

Through partnerships with leading insurers, forward‑looking financial institutions, and innovative employers, we’ve expanded access to Empathy to over 45 million covered lives across North America. And we’re just getting started, which is where our team comes in.

Our team is passionate, empathetic, and dedicated to getting world‑class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life’s hardest moments forward.

The Senior Manager, Growth Marketing will own Empathy’s paid media, digital growth, and performance marketing programs across our B2B2C ecosystem. This person will be responsible for driving revenue, pipeline, and user acquisition through integrated campaigns across paid channels (Linked In, Meta, Google, display/retargeting) and owned digital properties.

This role blends strategic planning, hands‑on execution, and analytical rigor. The ideal candidate brings deep expertise in B2B and B2B2C performance marketing, strong financial and optimization instincts, and a proven ability to translate business objectives into scalable paid media programs.

This role is based in New York and reports to the Flatiron office 3 days a week.

• Own Empathy’s paid media strategy and execution across paid digital channels including but not limited to Linked In, Meta, Google, display/retargeting, and direct media buys.
• Build and optimize full‑funnel campaigns that drive pipeline, revenue, and user acquisition across employer, insurance, and financial clients partnering closely with Demand Gen and Enrollment Marketing to align targeting, messaging, and activation tactics.
• Manage and optimize our performance marketing agency, ensuring campaigns meet our goals, ROI and efficiency targets.
• Own paid media budget management, forecasting, pacing, and ROI analysis.
• Oversee experimentation and testing across creative, messaging, offers, audience segments, landing pages, and channel mix.
• Collaborate with Marketing Ops & Analytics to track, measure, and report on campaign performance, deriving actionable insights to drive continual improvement.
• Partner with the design team to ensure creative across channels is consistent with Empathy’s brand but drives measurable business results.
• Stay current on paid media platform changes, B2B and B2C buying behavior trends, and digital privacy considerations.

• 7+ years of experience in performance or growth marketing, ideally in B2B or B2B2C environments.
• Proven ability to drive measurable acquisition, revenue, and enrollment outcomes through paid media, organic channels, and web optimization.
• Strong experience managing campaigns across Google, Meta, Linked In, and other performance marketing channels.
• Strong analytical skills with experience using data to optimize campaigns, channels, and user journeys.
• Ability to translate partner and user insights into scalable acquisition strategies.
• Excellent communicator and collaborator, able to work cross‑functionally with Enrollment Marketing, Demand Generation, Client Success, Brand, and Design teams.
• Self‑starter who thrives in a fast‑paced, evolving environment and balances strategic thinking with hands‑on…