Temporary Senior Media Buyer

Overview

Who We Are
Join the dynamic team at Vacation®, the award-winning sunscreen company from Miami USA that’s on a mission to make sunscreen fun. Vacation® was founded in summer 2021 and has gained acclaim among consumers, taste makers, press, retailers, and dermatologists for its immersive brand world and "leisure-enhancing" products that transport you to paradise and back. Vacation’s growth reflects a focus on creativity, innovation, and a shared mission to infuse a sense of fun into sunscreen aisles nationwide.

Vacation's products are available at leading retailers including Ulta Beauty, Nordstrom, and Target, as well as (Use the "Apply for this Job" box below)..

Vacation® is looking for a Senior Media Buyer (maternity leave coverage) to develop and execute a data-driven paid media strategy that scales the brand and optimizes performance across channels, including paid social, search, retail, and upper-funnel media. The role involves managing budgets, analyzing campaign performance, briefing creative content, and driving revenue growth while ensuring brand alignment. This is a temporary role with approximately two weeks of onboarding with the current role holder, followed by an additional four-month coverage period.

• Develop & Execute Strategy (in partnership with the VP of Growth Marketing):
  Own the end-to-end paid media strategy to support broader marketing objectives and retail expansion goals.
• Media Planning & Buying:
  Manage and optimize media spend across brand awareness, paid media, paid social performance media (e.g. Meta, Tik Tok), SEM (Google), retail media networks (Target, Ulta, Nordstrom, etc.), ensuring media efficiency and impact.
• Performance Optimization:
  Continuously track and analyze KPIs (ROAS, CAC, LTV, conversion rates, etc.) to refine campaigns and improve efficiency.
• Budget Management:
  Oversee allocation and performance of a multi-million dollar budget to maximize impact and efficiency.
• Retail & Omnichannel Strategy:
  Leverage first-party and third-party data to drive seamless customer journeys across DTC, retail, and marketplace channels.
• Creative & Messaging Optimization:
  Write all paid media content briefs, then collaborate with creative and brand teams to develop compelling, high-performing ad content that resonates with the audience.
• Testing & Innovation:
  Lead A/B testing initiatives and explore emerging media opportunities to stay ahead of trends in beauty and digital marketing.
• Agency & Vendor Management:
  Oversee relationships with agencies, platforms, consultants and tech partners, ensuring accountability and performance on paid media initiatives.
• Reporting & Insights:
  Provide regular reports with actionable insights to leadership, identifying opportunities for growth and efficiency improvements.
• UGC Creative Sourcing:
  Partner with Influencer Strategist Lead to implement high performing UGC content.

• Bachelors degree in a related field
• 5+ years of experience in Meta and Google media buying roles
• 2-3+ years experience being ‘hands on keyboard’ - actively buying media and continuously optimizing
• Comfort with working as a part of a fully remote team
• Process-oriented, with a passion for media strategy and implementation
• Experience working within the Meta Ads Manager and Google Ads account
• Extremely organized and detail oriented in your work
• Assertive in your communication style
• Excited to grow Vacation® into a household name and have fun in the process
• You use sunscreen

• Comprehensive Medical, Dental, Vision plans with up to 100% coverage for employees
• 401k with Company Match
• Complimentary Vacation® Products

Vacation® employees have a deep hunger and eagerness to go above and beyond in everything they do. They love to leave their mark in contributing to the company’s growth and, maybe most importantly, they are humble when they do so. No job is too small, and they see every task they do as an opportunity to make a meaningful contribution to the company’s overall success.

Attention to detail, organization, proactivity, accountability, humility and a sense of humor are cardinal virtues for a Vacation® employee.

Vacation® is proud to be an equal opportunity workplace. We recognize that diverse teams make the strongest teams. We are committed to equal employment opportunity regardless of gender identity/expression, veteran status, or any other characteristic protected by law. If you have a disability or special need that requires accommodation, please let us know by contacting us at people so we can do our best to accommodate you in applying for the role.