Strategist, Social

CASE is looking for a research-savvy, insight-driven strategist (junior to mid-level) to drive the development of social and digital strategies – from evergreen to one-off campaigns – for beauty, lifestyle, and wellness brands.

As a CASE strategist, you will:

• Develop in-depth understanding of our clients' brands and objectives to craft effective social, digital and campaign strategies that boost brand awareness, engagement, and conversions. Contribute to brand strategy as needed.
• Conduct consumer, brand and competitive research, as well as category and cultural trends, synthesize findings and extract key insights.
• Translate insights into creative springboards, messaging territories, and thumb-stopping ideas using a variety of strategic frameworks.
• Collaborate on facilitation of internal brainstorming sessions as well as client-facing workshops and presentations.
• Be “first to know” on social and digital trends, sharing insights with the team and clients.
• Develop comprehensive Social Playbooks, including social goals, objectives and audiences, content architectures, platform roles, cadence and community management guidelines.
• Collaborate on social-first campaign concepts for brand and product launches, analyzing performance and suggesting optimization strategies.
• Develop content calendars and creative briefs; assist with creation of social-first content and assets.
• Work with clients to measure and analyze performance and recommend optimization tactics where needed.
• Develop strategies for ecommerce websites, including goals, objectives, audience journeys, best practices and UX recommendations.
• Provide strategic support for the development of site maps, wireframes and page template designs.
• Collaborate on content strategy, including messaging, visuals and guided selling tools.

Brand Strategy

• Collaborate on brand strategy as needed, developing consumer profiles, positioning territories, brand platforms and messaging hierarchies.

DESIRED QUALIFICATIONS

• 2 - 5 years experience in social, digital or brand strategy for beauty or fashion brands
• Dynamic, positive, and solution-oriented with a talent for building relationships with clients and external partners, managing project teams and mentoring interns
• Obsessed with social media and digital marketing, and passionate about the beauty and fashion industries, with a desire to always know what’s new and next
• Deep understanding of digital and social media best-practices, including paid, earned, and owned, across all social platforms—from Meta to Tik Tok and beyond
• Experienced in research and insights, strategy, positioning, channel / comms planning, execution and analytics
• Excellent oral and written communication, including strong copywriting skills
• Able to successfully manage multiple priorities and projects in a fast-paced environment
• Fluent in Keynote, Figma and spreadsheets
• Positive attitude, excellent communication and problem-solving skills, and a desire to work hard and have fun
• U.S. citizen or authorized to live and work in the U.S.

New York Pay

$65,000 - $85,000 USD

We are an integrated branding agency with a talented, highly-collaborative (and really nice) 40-person team that combines WFH with IRL 3 days per week in a beautiful, light-filled office in Soho, NYC or our satellite co-working space in Hollywood, CA. Since 2004, we’ve partnered strategically with global companies like The Shiseido Group, The Estée Lauder Companies, and e.l.f. Beauty, as well as social-first start-ups like OUAI, Summer Fridays, and Keys Soulcare to define and articulate their brands, and engage consumers around the world.

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