Lifecycle Marketing Manager

Overview

Imprint is reimagining co-branded credit cards and financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Crate & Barrel, Rakuten, , H-E-B, Fetch, and Brooks Brothers to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial products—without becoming a bank.

Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, we’re building a world-class team to redefine how people pay—and how brands grow. If you want to work fast, solve hard problems, and make a real impact, we’d love to meet you.

Role Summary
Lifecycle Marketing Manager
, you will own marketing strategy and execution for customer lifecycle programs s is an individual contributor role focused on understanding customer behavior, identifying opportunities for engagement, and deploying marketing solutions that drive measurable outcomes across activation, spending, retention, and other key lifecycle stages. You will act as the marketing partner to our co-brand partners and internal cross-functional stakeholders, translating business problems into marketing strategies, building repeatable frameworks, and ensuring marketing drives behavior.

This role blends strategic thinking with hands- on execution, requiring strong analytical fluency, cross-functional collaboration, and the ability to build institutional learnings that compound over time.

What Success Looks Like In The First 90 Days

• Built a center of excellence around assigned lifecycle area (e.g., activation, spending)
• Established strong relationships with GMs, product, and partner teams to understand problems and goals
• Demonstrated understanding of customer problems through qualitative and quantitative analysis
• Deliver at least one marketing campaign grounded in best practices and adapted to Imprint's needs
• Earned trust as a pragmatic, data-informed marketing partner who balances rigor with speed

Responsibilities

• Own marketing strategy and execution for assigned lifecycle areas, with accountability for business outcomes
• Partner with GMs and cross-functional stakeholders to understand business problems and translate them into marketing solutions
• Conduct qualitative and quantitative analysis to understand customer behavior, identify friction points, and surface opportunities
• Design and execute lifecycle marketing programs (email, in-app, push, etc.) that drive measurable impact
• Build repeatable frameworks and best practices that compound over time and scale across programs
• Work cross-functionally with product, analytics, and operations to understand available levers and tools
• Use A/B testing, analytics, and performance data to measure impact and iterate on learnings
• Navigate dual stakeholder relationships with Imprint and partner teams, balancing priorities transparently
• Adapt marketing best practices to Imprint's specific context rather than applying rigid playbooks

Qualifications

Required

• 3–7 years of lifecycle or product marketing experience, with a strong track record of driving customer engagement and behavior change
• Strong marketing mindset: ability to think about customer communication, messaging, and behavior change through a marketing lens
• Data fluency: comfortable with A/B testing, statistical significance, analytics tools, and using data to inform decisions
• Problem diagnosis: ability to dig beyond surface-level descriptions to understand root causes and customer friction
• Cross-functional collaboration:
  
  experience working with product, analytics, finance, or operations teams
• Clear, thoughtful communicator with strong judgment and the ability to prioritize transparently
• Track record of building on learnings and creating repeatable frameworks rather than starting fresh on each problem

Nice to Have

• Experience in fintech, payments, or companies with strong lifecycle engagement (e.g., SoFi, One Pay)
• Familiarity with lifecycle marketing tools and platforms (e.g., Braze, Iterable, Customer.io)
• Experience working in B2B2C or partner-driven business models
• Pragmatic mindset: comfort with…