Ad Product Marketing Manager, Media & Entertainment

Ad Product Marketing Manager, Media & Entertainment

Teamwork makes the stream work.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we are building a platform that connects the entire TV ecosystem. We enable content publishers to build and monetize large audiences and give advertisers unique capabilities to engage consumers.

From your first day at Roku, you will make a valuable contribution to a fast‑growing public company and help delight millions of TV streamers around the world.

Roku is seeking a high‑performing, results‑driven Ad Product Marketing Manager (PMM) to support and scale marketing products and programs with our Media & Entertainment (M&E) partners. This role will be essential in defining how M&E partner‑driven solutions are positioned, packaged, and scaled to unlock new segments and accelerate revenue growth.

• Lead product marketing strategy for Roku’s M&E advertising solutions, translating product capabilities into clear value for advertisers and partners.
• Define and own macro‑level messaging, positioning, and narratives across Roku’s M&E ecosystem to drive understanding and differentiation.
• Collaborate on go‑to‑market planning and execution for new products and capabilities, including launches, education, and ongoing support.
• Package Roku’s M&E ad products, insights, and innovations into compelling stories, sales enablement, and co‑marketing assets.
• Develop and maintain deep understanding of advertiser needs, use cases, and buying signals to inform positioning, messaging, and GTM strategy.
• Use market insights, performance data, and partner feedback to inform product strategy, optimize GTM execution, and improve scale.

• 5+ years of experience in product or partner marketing for Media and Entertainment publishers/advertisers.
• Experience in a startup environment, or an entrepreneurial approach in low‑resource settings.
• Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations.
• Ability to take on and complete multiple projects simultaneously across short‑ and long‑term time horizons.
• Outstanding organizational, analytical, written, and presentation skills.
  
  Entrepreneurial self‑starter who deals well with ambiguity.
• Proven track record of influencing without authority.
• Passion for measuring results and simplifying tasks for internal stakeholders.
• Located in New York, NY.
• BA/BS degree required.

• Self‑motivated individual who takes ownership.
• Positive attitude.
• Results oriented.
• Practical and hands‑on, team‑oriented.
• Desire to win in a highly competitive environment.
• Ability to adjust plans and react quickly.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

For New York Only – The estimated annual salary for this position is between $128,000 and $152,000.

New York, NY