Assistant Account Executive, Digital
Listed on 2026-03-01
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Communications
Burson – Who We Are
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit and follow us on Linked In and Instagram.
The Role
Burson has an immediate opening for a Digital Assistant Account Executive. You will support the execution of integrated communications strategies with a strong focus on digital channels. You will work closely with team members across functions including creative, digital, and client services, to help execute social media campaigns, develop content, manage digital reporting, and support strategic planning for healthcare and pharmaceutical clients.
WhatYou'll Do
- Assist in the planning, coordination, and execution of digital healthcare campaigns across social, web, influencer, and email platforms.
- Support day‑to‑day content creation, including social media copywriting, visual asset coordination, and post scheduling.
- Monitor client‑owned digital channels and conduct social listening to track trends, engagement, and emerging issues.
- Compile performance metrics and assist in drafting monthly and campaign‑specific reports using tools like Sprout Social, Brandwatch, Google Analytics, etc.
- Coordinate with creative and strategy teams to ensure timely delivery of digital assets.
- Stay up to date on digital trends, platform algorithm changes, and FDA regulations related to healthcare marketing.
- Support influencer identification and outreach efforts under supervision.
- Attend internal and client meetings and prepare agendas, contact reports, and recap notes as needed.
- 0–1 years of experience (including internships) in marketing communications, public relations, or a related field; experience in pharmaceuticals or healthcare is a plus.
- Undergraduate degree in Communications, Public Relations, Journalism or related experience is preferred.
- Strong organizational skills with the ability to manage multiple tasks and deadlines in a fast‑paced environment.
- Strong writing and research skills for a variety of digital platforms.
- Basic understanding of digital and social media platforms (Linked In, X, Instagram, Tik Tok, Facebook, You Tube).
- Familiarity with social media management and analytics tools (e.g., Sprinklr, Hootsuite, Meltwater, Google Analytics) a plus.
- Enthusiasm for healthcare and pharmaceutical communications, with a willingness to learn and grow in the industry.
- Positive, team‑oriented attitude with a proactive and solutions‑focused approach.
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; for more details:
The base salary for this position at the time of this posting may range between:
$35,000—$75,000 USD
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with…
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