Senior Manager, Brand Management and Trade

Senior Manager, Brand Management (Trade), Pandora NAM

As the largest jewellery brand in the world, we give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.

Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career.

The Senior Manager, Brand Management (Trade) plays a critical role in driving Pandora’s commercial success in North America through strategic planning and execution of trade marketing initiatives. This role leads the regional Trade Marketing function, managing a team of two (Trade Marketing Manager and Associate Coordinator), and serves as the primary liaison between Pandora North America and the global GTM team based in Copenhagen across trade marketing efforts and strategies.

This individual will be responsible for leading trade programs that support retail expansion, consumer-facing activations, CO-OP marketing, and localized market strategies across the US, Canada and the Caribbean, all while ensuring alignment with global brand direction. The ideal candidate brings strong leadership, commercial acumen, and cross‑functional collaboration skills, with a proven ability to influence across international teams and manage high‑impact initiatives in a dynamic retail environment.

• Lead, manage, and develop a high-performing team of two direct reports.
• Act as the key Trade Marketing point of contact in NAM for global GTM and General Business Unit teams, ensuring the North American market needs are represented and addressed.
• Translate global campaigns into regionalized plans tailored to local market dynamics across in‑mall, OOH and partner locations.
• Provide market insights and performance recaps to help shape future global campaign development and seasonal planning.

• Own the development and implementation of the North American Trade Marketing strategy.
• Partner with Sales, Retail, PR, and Brand Marketing team (GTM) to align plans to commercial priorities.
• Lead the development and execution of trade campaigns, in-store activations, product launches, and seasonal promotional programs.
• Manage the strategic support for retail expansion, new store openings, Franchise acquisitions and Wholesale partnerships aligning trade efforts to regional opportunities.

• Lead the end‑to‑end CO‑OP marketing program across all eligible franchise and retail partners in North America, ensuring alignment with both local business goals and global brand guidelines.
• Oversee annual CO‑OP budget planning, allocation, and reconciliation, working closely with Finance and Sales to ensure accurate forecasting and strategic investment.
• Develop and manage standardized CO‑OP toolkits and asset packages to streamline execution while allowing for local adaptation alongside Creative team.
• Act as the primary liaison between Pandora and partners for CO‑OP program education, onboarding, and ongoing support.
• Collaborate with global teams in Copenhagen to align on brand objectives, marketing calendar priorities, and creative asset delivery timelines.
• Drive innovation in CO‑OP marketing by piloting new tactics (e.g., paid social, programmatic, OOH, influencer marketing) in partnership with high‑performing accounts.

• Partner cross‑functionally to deliver consumer‑facing events, pop‑ups, and experiential activations that support brand visibility and traffic.
• Ensure seamless execution by aligning with Visual Merchandising, Creative, Store Operations, and PR teams.

• Drive and scale tourism‑focused marketing initiatives in partnership with retail and sales directors, ensuring alignment with regional opportunities and traveler behavior insights. Leverage data and local market intelligence to…