Peloton – Associate Producer & Editor, Social Content

Peloton is looking for a Manager, Global Product Marketing, who will be responsible for supporting key initiatives to drive awareness, sales and All Access Member subscriptions. The Product Marketing Manager will be an expert in their target audience’s everyday challenges and can succinctly explain how their product helps solve customer problems. This person will balance creative, customer-obsessed thinking with a data-driven mindset to craft go-to-market strategies, collaborate on product roadmaps, launch new features, and ultimately acquire and drive deeper engagement with Peloton members.

This role will report into the Director, Product Marketing (Connected Fitness) and will partner with a wide variety of teams (Hardware, Product, Design, User Research, Content, Consumer Insights, Creative, Data Science, Lifecycle, Membership, Social and more) to bring to life go-to-market strategies that support key business objectives.

The ideal candidate is curious and eager to drive projects from beginning to end, no matter how small or large the task, and has led go-to-market strategies focused on driving growth, adoption and engagement.

YOUR DAILY IMPACT AT PELOTON

• Lead go-to-market planning for new features and initiatives that support the Connected Fitness product portfolio (experience working with cross-functional teams to build feature positioning, naming, and pricing is strongly preferred)
• Develop and deliver clear and thoughtful briefs to channel owners, leveraging quantitative and qualitative insights, that lead to thoughtful messaging and creative execution
• Build a deep knowledge and expertise of the Connected Fitness business and its competitive set in order to identify and drive new growth opportunities
• Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences
• Deliver executional excellence for all projects (no project is too big or too small).

YOU BRING TO PELOTON

• 6+ years of experience in marketing ideally with a focus on product marketing with experience driving go-to-market launches
• Subscription experience, preferably for a software-based business
• Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans
• Experience with marketing teams in innovative, fast-paced and customer-centric environments
• Experience working collaboratively with technical teams like Product, Engineering and Analytics.
• Strong communication and project management skills; ability to successfully work and collaborate with cross-departmental teams.

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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

• Medical, dental and vision insurance
• Generous paid time off policy
• Short-term and long-term disability
• Access to mental health services
• 401k, tuition reimbursement and student loan paydown plans
• Employee Stock Purchase Plan
• Fertility and adoption support and up to 18 weeks of paid parental leave
• Child care and family care discounts
• Free access to Peloton Digital App and apparel and product discounts
• Commuter benefits and Citi Bike Discount
• Pet insurance and so much more!

Base Salary Range

$139,900—$171,850 USD

ABOUT PELOTON:

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout…