Starpower - Senior Director, Influencer; Health & Wellness

Water Street - New York

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #Lifeat Real Chem  culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you re a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #Lifeat Real Chem .

starpower is an Influencer and Culture Marketing Agency powered by Technology. Strategy and Creative. The starpower team creates effective Pop Culture partnerships by aligning Health & Wellness industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

Title: Senior Director, Health & Wellness Influencer Marketing Strategy

Overview: As Senior Director, Health & Wellness Influencer Marketing Strategy, you will serve as a thought-leader and trusted advisor to starpower leadership and account leaders. You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one-off requests, and RFPs centered around the following areas:

• Talent-focused ideation: Conceptualizing campaigns and initiatives that leverage talent and influencers to amplify brand messaging and engagement.
• Social content: Crafting compelling social media content strategies that drive conversation, build communities, and enhance brand awareness.
• Experiential: Designing immersive, real-world experiences that bring brands to life and foster meaningful connections with consumers.
• Integrated campaigns: Blending talent, social content, and experiential elements to create cohesive, impactful campaigns that resonate across multiple touchpoints.

• Work closely with business leaders at starpower to build our strategic output for brand partners
• Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives
• Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations
• Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
• Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid.
• Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
• Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing
• Understand key competitors and their business strategies
• Understand and provide thought leadership on Influencer and cultural trends
• Identify and pitch new opportunities based on industry landscape to help drive organic client growth
• Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables

• Serve as a Trend-spotter in the healthcare Influence marketing space and participate in industry thought leadership and organization wide POVs (both proactive and reactive)
• Identify Industry and client-issues and proactive serve up POVs to Clients in conjunction with multidisciplinary teams/agency partners
• Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions
• Attend regularly scheduled and sporadic client conference calls
• Attend in-person meetings with clients and agency partners
• Participate in planning sessions from ideation to tissue session to final presentation
• Participate in business pitches, presentations to clients and prospective clients
• Assist in the overall growth of the agency, including new business & networking

• 10+ years of experience in a role with experience driving Influencer marketing
• Deep understanding of the Health & Wellness pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.
• Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR
• You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
• Superior…