Senior Associate, Consumer Content

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs.

Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, Step Stone Group, Icon Ventures, and Lux Capital.

To learn more about Maven, visit us at

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennia ls (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a Senior Associate, Consumer Content & Community who will report to our VP of Product and Consumer Growth. As a B2B2C company, we are seeking a creative and analytical content creator who will appeal to the end‑user: the person who could benefit from compassionate, committed care in reproductive and women’s health – across fertility, pregnancy, menopause, hormone and metabolic health and more.

We’re looking for a high‑agency, scrappy, AI‑native marketer who lives and breathes consumer culture. Someone who instinctively knows what plays on Instagram, Tik Tok, and other channels, understands how creators think, and is excited to build a short‑form content engine. They will bring passion to experimenting relentlessly, producing a high volume of short‑form video daily, and shaping the repeatable playbook that will fuel our next stage of growth.

This is for someone who loves shipping fast, learning publicly, and bending new AI tools to their will. You’ll be driving the early phase of our creator + content ecosystem, and we will give you the creative freedom needed to move quickly.

• Own the creating and publishing short‑form videos every day across Tik Tok, Reels, and You Tube Shorts.
• Produce the content yourself, including filming, editing, captioning, and remixing. Leveraging AI tools across editing, ideation, voice/clip gen, scriptwriting, auto‑captioning, analysis) to accelerate production. Collaborate with micro‑creators and influencers to scale output.
• Develop and refine the playbook for what resonates in market: formats, hooks, scripts, editing styles, and distribution tactics.
• Build and manage relationships with creators, ambassadors, and micro‑influencers.
• Analyze performance daily and adjust in real time.
• Create lightweight reporting to identify leading indicators of potential virality.
• Partner with Brand, Growth, and Product while maintaining independence for speed.
• Funnel consumer insights back into brand and product teams.

• AI‑native and Tik Tok‑native
• High‑agency, scrappy, fast‑moving
• Creative and analytical
• Comfortable being a one‑person studio
• Strong storyteller and cultural observer
• Healthcare and/or Health & Wellness experience is a bonus

The base salary range for this role is $89,000 - $115,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including…