Senior Director, Performance Marketing; NY

Company And Culture

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting‑edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

The Senior Director of Performance Marketing will own and scale Complex's end‑to‑end growth engine across e‑commerce and marketplace channels. This role blends strategic leadership with hands‑on execution, overseeing paid performance, CRM, lifecycle marketing, and experimentation to accelerate customer acquisition, engagement, retention, and revenue growth within the fashion and culture ecosystem. Candidates must have experience with e‑commerce and/or online marketplace platforms in the fashion/apparel/streetwear industry.

This leader will partner cross‑functionally with Product, Engineering, Data, Marketing, and Customer Experience to define growth priorities, optimise funnels, and build a durable, data‑driven growth organisation.

Please note:

This job is on‑site 5 days a week in our Hollywood, CA office OR our New York City, NY office.

• Growth Strategy & Execution:
• Define Complex's holistic growth vision and translate it into clear, attainable strategies across acquisition, activation, engagement, reactivation, and retention.
• Own the optimisation of e‑commerce and marketplace revenue funnels, driving measurable improvements in conversion, frequency, and lifetime value.
• Develop and maintain a prioritized roadmap of growth initiatives, balancing near‑term wins with long‑term scalable opportunities.
• Continuously identify and evaluate new growth levers across channels, platforms, formats, and emerging technologies.
• Performance Marketing & CRM Leadership:
• Oversee a significant portion of Complex's marketing spend, ensuring efficient budget allocation, ROI discipline, and scalable performance across paid media and lifecycle channels.
• Lead paid acquisition and CRM strategies, including segmentation, personalization, testing, and automation across the customer lifecycle.
• Forecast customer growth, retention, and revenue impact, using performance data to inform investment decisions.
• Experimentation & Optimization:
• Build and champion a culture of structured experimentation, rapid iteration, and learning across growth initiatives.
• Design frameworks to assess, prioritize, and evaluate growth experiments based on impact, effort, and risk.
• Introduce creative concepts and innovative solutions, quickly testing and validating them in partnership with leadership.
• Data, Analytics & Insights:
• Define and implement systems to track conversion rates, funnel performance, and growth KPIs across channels.
• Partner with Data and Engineering to design analytics and monitoring tools, including dashboards, alerts, and reporting frameworks.
• Measure marketing effectiveness and use insights to refine strategy, forecast outcomes, and uncover scalable growth opportunities.
• Conduct competitive analysis and market research to inform positioning and growth tactics.
• Cross‑Functional Collaboration & Customer Insight:
• Work closely with Product, Engineering, Data, and Marketing teams to align growth initiatives with platform capabilities and customer experience.
• Collaborate on integrated marketing and customer success strategies to ensure consistency across touchpoints.
• Deliver deep customer insight by blending quantitative data with qualitative research, including interviews, usability studies, and customer feedback.
• Serve as a strategic voice of the customer, advocating for user needs, habits, and perceptions across the organization.
• Partnerships & Innovation:
• Build and maintain strong relationships with new and existing partners, vendors, and platforms that can accelerate growth.
• Proactively explore and…