Director of Social

Reporting to

Title:

Vice President, Global Integrated Marketing + Social

The Director of Social leads Alexander Wang’s global social media strategy, driving brand desirability, cultural relevance, and measurable business impact through world‑class, platform‑native storytelling. This role owns the global social vision, including copy creation and editorial direction, across priority channels such as Instagram, Tik Tok, You Tube, WeChat, Red Book, and emerging platforms. The Director ensures creative excellence, narrative clarity, and consistency of voice across all social and campaign‑driven content in support of brand and commercial priorities.

Reporting to the Vice President, Global Integrated Marketing + Social, the Director of Social plays a critical role in translating the brand’s creative and go‑to‑market strategy into compelling social narratives that live at the intersection of fashion, culture, and commerce. This position partners closely with Creative Services, Production, PR/VIP, Merchandising, and regional teams, particularly APAC, to activate campaigns, launches, and cultural moments with precision, relevance, and impact.

• Develop and lead the global social and content strategy across all core platforms, ensuring alignment with seasonal campaigns, product launches, and marketing milestones.
• Own the global social content calendar, balancing brand storytelling, campaign activation, and cultural responsiveness.
• Tailor strategy by platform and region, partnering closely with APAC teams to ensure culturally relevant, localized execution within global frameworks.
• Identify, test, and scale emerging formats, creators, and cultural trends to keep the brand at the forefront of conversation.
• Oversee day‑to‑day publishing in partnership with Creative Services and regional teams to ensure quality, timeliness, and brand‑right execution.

• Lead social‑first creative ideation for campaigns, launches, and cultural moments, ensuring content is native to platform and elevated in execution.
• Ensure copy and messaging are considered from the earliest stages of creative ideation, shaping concepts through language, tone, and narrative as much as visuals.
• Lead copy creation for social channels, including campaign messaging, captions, headlines, video scripts, and cultural moments.
• Oversee and edit copy developed by internal teams, agencies, creators, and freelancers to ensure consistency, quality, and narrative alignment.
• Develop clear, inspiring creative briefs for creators, agencies, and freelancers that reflect the brand’s point of view and creative ambition.

• Define, steward, and uphold Alexander Wang’s editorial voice across global social platforms and campaign‑related content.
• Build and maintain editorial frameworks, copy guidelines, and narrative principles that scale globally while allowing for regional nuance.
• Partner closely with the SVP of Marketing, Creative Services, and PR/VIP to ensure messaging alignment across campaigns, activations, and brand moments.
• Demonstrate strong social and cultural fluency, with the ability to steward the brand’s voice across global platforms with care, context, and intention. This role requires balancing creative risk with a deep understanding of diversity, belonging, and audience impact.

• Track, analyze, and report on KPIs including engagement, reach, virality, EMV, CTR, and conversion‑related metrics.
• Translate insights into actionable creative and strategic recommendations that inform future content and campaigns.
• Present monthly performance reviews, trend analysis, and learnings to Marketing, Communications, and Merchandising partners.

• Establish and oversee workflows for content planning, briefing, approvals, and publishing.
• Collaborate closely with APAC partners and social agencies to ensure unified global execution and messaging.
• Provide creative direction, feedback, and mentorship to internal team members and freelance contributors.
• Lead and develop the Social Media…