Sr Product Marketing Manager, Offsite Advertising Solutions , NY

Sr Product Marketing Manager, Offsite Advertising Solutions

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.

And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role, Mission or Department Overview

The Advertising Product Marketing team sits at the intersection of The Times' best-in-class advertising products and the brands and agencies who use them. The team focuses on gathering and distilling market feedback to inform product and business decisions, while serving as product experts with internal stakeholders, driving product education, adoption, and revenue.

The Ad Product Marketing team partners with colleagues across Product, Revenue Operations, Sales, our creative studio T Brand, and The Times Newsroom. This collaboration ensures our advertising offering is clear, competitive, and drives value for our customers. By guiding the development of performant advertising solutions, and by delivering effective storytelling to all partners, the Ad Product Marketing team helps The Times become the most effective media partner.

We are looking for a Product Marketing leader with knowledge of the advertising industry and media landscape.

You will develop and market offerings that allow advertisers to engage The Times audience outside of the  ecosystem. These offerings will start by leveraging The Times presence on social media channels and later extend to opportunities on video platforms, audience networks, marketing suites, and other media partners.

You will be responsible for a portfolio of advertising products and will have a crucial role in guiding product direction. You are the owner of the overall product marketing strategy for your portfolio. You have influence over product decisions and business strategies within the department, resulting in product adoption, customer satisfaction, and advertising revenue.

This is a hybrid role based in our New York City headquarters, reporting to the Associate Director, Ad Product Marketing. You can typically expect to come into the office 3 days per week.

• Proactively identify and advise on market and competitive trends ensuring products are competitive, scalable, and aligned with brand voice, editorial standards, and business goals.
• Use acquired market and competitive intelligence to advocate for our audiences' needs with internal stakeholders and lead product and business decisions across the portfolio of social advertising and other offsite advertising solutions. Partner with Revenue Ops, Product, The Newsroom, and Standards teams to develop competitive offerings for advertisers and agencies.
• Assess and market new solutions for brands to engage audiences outside of The Times properties: video platforms, audience networks, marketing platforms, etc.
• Lead the product strategy, marketing, and commercialization of social-first advertising and content products across organic and paid channels. Liaise with external partners to stay up to date and plan roll‑outs.
• Project‑manage complex product launches, ensuring execution through effective use of milestones and stakeholder alignment. Create strategies that connect and elevate individual product launches. Represent own projects effectively to senior leadership.
• Drive large‑scale go‑to‑market activations, coordinating several resources as needed, including but not limited to sales enablement, internal communications and training, client and media engagement.
• Be the subject matter expert for social advertising and other offsite advertising solutions with Sales and clients, maintaining centralized marketing assets and providing expertise on social media trends, platform updates, and best practices.
• Lead the product positioning and messaging of advertising solutions across…