Senior Manager, Consumer Research & Insights

Overview

This hybrid position will be located at our Corporate Office in New York, NY. Expectations for hybrid in-office schedule is three days a week, typically Tuesday, Wednesday, and Thursday.

Foot Locker, Inc is the world's leading retailer of athletically inspired footwear and apparel. Our brands include Foot Locker, Champs Sports, and Kids Footlocker.

We are seeking a talented Senior Manager to join the growing Consumer Research team within the Marketing organization working across the Foot Locker brand portfolio. In this role, the Senior Manager will be responsible for utilizing tools of primary and secondary market research and data analysis to provide unbiased, objective, in‑depth understanding of the market, product performance, customers, and competitors. The ideal candidate will have strong project management and communication skills, analytical aptitude and a willingness to roll up their sleeves to get the job done.

A passion for putting the customer first is a must, and experience with research is preferred.

SUMMARY OF POSITION: The primary goal of this position is to lead consumer research and provide actionable insights for Foot Locker Inc. This person will use tools of primary and secondary market research and data analysis to provide unbiased, objective, in‑depth understanding of the market, product performance, customers, and competitors.

• Conduct primary and secondary market research, utilizing internal resources as well as vendor partners
• Participate in the framing of business questions, identification of information needs, and development of research/data analysis plan. Manage the research process to deliver objective, in‑depth understanding of customers, competitors, product performance, and current and future market developments.
• Help the brand teams to optimize each brand’s value proposition (differentiation, product positioning) and effectively target marketing initiatives
• Prepare and present market size, penetration, and market share data based on primary and secondary market research to various internal product, marketing, and finance teams.
• Provide recommendations on marketing strategies and tactics based on research insights and data analysis
• Identify and develop data sources to provide a 360‑degree view of the market landscape to predict trends in market dynamics, competition, and customers
• Engage in proactive and effective interaction with internal marketing and other clients

• 7+ years Market Research experience, preferably in a Retail or Consumer Service industry
• Bachelor's in Marketing, Psychology or Communications
• Self‑starter and able to navigate a start‑up environment within a matrixed organization
• Organized and an effective project manager
• Highly analytical with exceptional communication and critical thinking skills
• Ability to work effectively with all levels of the organization, both locally and remotely
• Strong computer skills, especially MS Office applications
• Familiarity with syndicated data providers (Circana) as well as survey tools (Decipher and Survey Monkey) is a plus
• 15% travel expectations

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

The annual base salary range is $125,000 - $140,000 / year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short‑term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups