Performance Marketing Manager

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The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

Our Performance Marketing team is the new business acquisition engine, driving growth for The Trade Desk. We partner hand-in-hand with the Commercial team on integrated marketing efforts to support lead generation, pipeline development, and conversion objectives. Our goal is to connect the world’s most ambitious marketers with the most innovative technology in media buying to drive the growth of their businesses.

This role requires expertise in performance marketing tactics, lead generation activities, and Salesforce workflows. You will be trusted to own key strategies with select Commercial leaders that drive measurable impact.

• Develop and own our annual performance marketing GTM strategy, including vision, objectives, activation plans, and a measurement strategy for business expansion. This plan will cover our events strategy, conversion campaign plan, and partner integrations across the NAMER business, with a specific focus on Growth targets and categories.
• Partner directly with new business BD team to drive acquisition goals and apply a performance mindset to marketing’s partnership with BD. Act with urgency to deliver new business value and think outside of the box for how we can accomplish our ambitious growth goals.
• Responsible for prospecting events strategy, getting TTD BD “hunters” into the right rooms and conferences to meet new contacts.
• Own the NAMER webinar strategy from planning through execution and measurement, finding creative content angles across product launches, research, and category-specific themes to engage new and existing clients.
• Lead Salesforce workflows that connect Commercial teams with new business opportunities, specifically the hand-off of MQLs. Develop standardized communications with clear insights about lead source, direction for BD, and next steps to build regular Salesforce habits across teams. Partner with internal teams on trainings and process to streamline Salesforce collaboration.
• Manage the creation and active maintenance of Ideal Customer Profiles (ICPs) for our key audiences.
• Develop regular, templatized reporting on progress towards company acquisition goals, in partnership with Marketing Analytics team.
• Build strong relationships with cross-functional stakeholders, including but not limited to Digital Marketing, Brand Marketing, Editorial, Business Development, Marketing Operations, Analytics, Revenue Operations, and Commercial Training.
• Serve as a connector across PR, Events, and Creative teams to amplify Performance Marketing efforts where relevant.
• Contribute to the wider Marketing team’s culture of innovation, creativity, bias towards action, and continuous improvement.

• You have 5+ years of experience in brand marketing, performance marketing, or related roles, ideally with exposure to the ad tech, media, or data partnership ecosystems.
• You’re a strategic storyteller who can translate complex concepts into clear, compelling narratives tailored for diverse audiences.
• You bring a strong balance of analytical, creative, and operational thinking.
• You’re comfortable designing structure within uncertainty, building clarity and process where there hasn’t been before.
• You have a collaborative mindset and thrive in cross-functional environments.
• You have a history of building effective collaborative relationships with senior BD counterparts.
• You’re comfortable managing multiple projects and…