Regional Marketing Manager - North America

Overview

The Regional Marketing Manager, North America serves as the voice of marketing in the North America region. You will partner closely with regional sales teams, execute localised activation plans and events, tailor content for regional relevance and feed key market and competitive insights back into the business. While our global marketing team builds campaigns, content, branding and paid programs, this role is all about orchestration, regional execution and local impact.

You will own the regional marketing budget, track performance, optimise local programmes and build strong alignment with the North America sales organisation.

• Translate global marketing campaigns into regionally relevant programmes by localising content (including translation if needed), adapting messaging for market or regulatory differences and running regional activations.
• Plan, execute and own all regional marketing activities including local face-to-face events, sponsor ships of industry conferences, regional webinars, co-marketing partnerships and third-party events.
• Own and manage the North America marketing budget by estimating costs, managing spend, tracking ROI and performance, reporting results and recommending ongoing optimisations.
• Act as the key liaison between the global marketing team and the North America sales organisation to ensure sales understand target markets, personas and campaign materials; gather feedback from sales; and ensure marketing-to-sales hand-off is smooth and measurable.
• Monitor the regional competitive landscape and market trends to identify emerging opportunities, local nuances, and regulatory changes, feeding actionable insights back into the global marketing team to shape future strategy and content.
• Build and execute regional marketing plans aligned with global strategy by setting regional goals, defining timelines and metrics and adjusting based on local market conditions and performance.
• Manage regional vendors, partners and agencies by coordinating logistics for events, negotiating sponsorship deals, overseeing execution and managing translation and localisation services.
• Ensure brand consistency and governance across all regional initiatives by aligning every activity with global brand guidelines, messaging and marketing frameworks.
• Track, measure and communicate performance of all regional marketing initiatives by reporting on pipeline contribution, event ROI, marketing-influenced leads and other key metrics to both regional sales leadership and the global marketing team.
• Develop and strengthen regional relationships and partnerships by identifying opportunities for co-marketing with local ecosystems such as industry associations, influencers and channel or partner networks.

• 3-5+ years (or more) of B2B SaaS marketing experience in a fast-growing scale-up environment (ideally with exposure to regional/field marketing or regional campaign activation).
• Experience working in North America markets (US, Mexico, Canada) including event planning/execution, sponsor ships, localisation/translation of marketing content.
• Experience in B2B SaaS event marketing, both owned events and third-party industry events (speaking panels, trade shows, webinars) in a North American context.
• Proven ability to collaborate with global marketing/central teams and regional sales teams; comfort working in a matrixed organisation.
• Excellent written and verbal communication skills; strong attention to detail; highly organised and able to manage multiple projects concurrently.
• Metrics-driven mindset: ability to track budget, measure campaign performance (leads, pipeline, ROI), provide insights and optimisation recommendations.
• Experience managing external agencies/venues/partners: vendor negotiation, logistics management and coordination.
• Self-starter, collaborative team player, comfortable as the regional marketing “owner” and regional go-to person for marketing.
• Professional proficiency in English; fluency in Spanish is a plus.
• Familiarity with North American marketing environment: cultural/localisation considerations, local regulatory/industry nuances, regional media/partner ecosystem.
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