Director, Marketing Science

Director, Marketing Science – Omnicom Media Group

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best‑in‑class capabilities that enable its full‑service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

• Build and develop a deep understanding of the client’s strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; construct insightful narratives through sophisticated analytics techniques.
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client’s needs and proactively develop solutions to address them.
• Ensure timely follow‑through on all scheduled and ad‑hoc deliverables.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide ad‑hoc support to the clients to solve broad strategic marketing problems.

• Provide methodological support, coaching, training and advice to direct reports and to broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build/expand skills.

• Industry knowledge in marketing analytics and data (first‑ and third‑party data solutions, data lakes, data clean rooms, aggregated and user‑level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience‑based marketing and data‑driven advertising.
• Analytic, critical‑thinking and problem‑solving skills to develop solutions and drive issues to resolution.
• Proven leadership ability and strong, impactful client‑relationship experience.
• Stellar communication and presentation skills: articulate, engaging and straightforward – able to translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: organized, detail oriented, prioritizing work, business writing and presenting, conducting analysis, and project management.

• University degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency‑side media campaign planning and execution process is desirable, but not required.

Compensation Range: $90,000—$215,000 USD.

Benefits include: health, vision and dental insurance; 401(k);
Healthcare Flexible Spending Account;
Dependent Care Flexible Spending Account; vacation days; sick days; personal days; paid parental leave; paid medical leave; STD/LTD insurance.

This role is hybrid, requiring three days per week in the office. The remaining two days may be worked remotely. Specific in‑office days will be discussed during the interview process with flexibility to align with team needs.