Head of Marketing at Niural

About Niural

Niural is revolutionizing global workforce management with an AI-powered platform that unifies Global Payroll, US Payroll & PEO, Global EOR, Contractor Management, and Global Payments into a single, seamless platform. We help companies hire, pay, and manage teams across 150+ countries without compromising compliance — simplifying payroll, compliance, and global workforce operations. As we scale rapidly, we’re building the legal foundation that enables responsible global growth.

We’re looking for a Head of Marketing & Growth who will own the full spectrum of marketing — from brand positioning and demand generation to growth systems and performance marketing. This role is a strategic operator and builder who can define Niural’s narrative, accelerate acquisition, lift conversion, and align marketing tightly with product, sales, and customer success.

You’ll lead and evolve a growing team (including Creative Strategist, Marketing Manager, and others), build repeatable performance channels, and shape how the world discovers Niural.

This role is ideal for someone who thrives in early‑stage, data‑driven environments, has experience building scalable growth playbooks, and can balance long‑term brand with short‑term performance.

Strategic Leadership & Vision

• Define and own Niural’s marketing and growth strategy across brand, demand, acquisition, retention, and lifecycle marketing.
• Act as a key partner to the executive team
  , shaping go‑to‑market strategy for product launches, pricing, and positioning.
• Translate business goals into measurable marketing objectives and KPIs with clear accountability and reporting.

Brand & Positioning

• Lead development of Niural’s brand narrative, messaging, and visual identity to clearly differentiate our value in global workforce tech.
• Champion consistent brand application across all channels — website, content, thought leadership, partner ecosystems, PR, and product messaging.

Demand Generation & Pipeline Growth

• Build and scale demand generation engines that fuel qualified leads — including paid, organic, email, content, events, partners, ABM, and referral channels.
• Drive creative, targeted campaigns that increase pipeline volume and conversion with clear data‑backed experimentation and optimization.
• Collaborate with product and sales to ensure alignment on ICP, use cases, buyer journeys, and GTM segmentation
  .

Growth & Performance Marketing

• Establish a growth stack (analytics, experimentation, attribution) to unlock scalable performance across channels.
• Lead performance‑oriented initiatives: SEO/SEM, paid social, programmatic, conversion rate optimization, lifecycle/retention flows, and analytics frameworks.
• Implement testing frameworks and dashboards that empower rapid iteration and intelligent decision‑making.

Team Leadership & Development

• Grow and mentor a high‑performing marketing team, developing strengths across brand, content, digital, demand gen, growth, and analytics.
• Foster a collaborative, metric‑driven culture that balances strategic thinking with rigorous execution.

Cross‑Functional Collaboration

• Partner closely with Product, Sales, Customer Success, People & Ops to align on launch plans, audiences, content strategy, and revenue targets.
• Support sales enablement with winning materials — pitch decks, battle cards, case studies, ROI tools.

You’re a marketer who can think strategically and execute ruthlessly
:

• 7+ years of marketing leadership experience
  , ideally scaling go‑to‑market at SaaS, workforce tech, HR/PEO/EOR platforms, fintech, or adjacent B2B enterprise solutions.
• A track record designing and running integrated marketing strategies that drive measurable growth across brand, pipeline, and revenue
  .
• Experience with performance/demand gen, analytics, and experimentation frameworks — you measure what matters and iterate fast.
• Demonstrated ability to build, lead, and inspire teams
  .
• A data‑driven mindset with strong analytical instincts and fluency in tools like CRM/ABM platforms, BI/analytics tools, marketing automation, paid media, and SEO.
• Comfort in a high‑growth, ambiguous, and rapidly evolving startup environment.

• Experie…