Director, Engagement Strategy; Health

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a ‘vertical’) that has the benefit of autonomy in management, but with support of non‑health expertise.

At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.

Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals’ and patients’ needs, behaviors and lived experiences through what we call ‘radical empathy’.

VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

We're seeking a strategic healthcare engagement specialist who can bridge the gap between data‑driven insights and impactful customer experiences. If you thrive in a collaborative environment, are passionate about healthcare, and can translate complex customer needs into engaging experiences that connect people to better health outcomes, we want to hear from you.

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey, encompassing both
  
  HCP and DTC audiences.
• Lead the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel‑specific strategies (e.g., social, CRM, website, paid media, apps, rep‑delivered, and more) forboth HCP and DTC accounts.
• Translate insights into actionable strategies and tactics that resonate with diverse
  
  HCP and DTC segments.
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies, ensuring alignment across
  
  HCP and DTC initiatives.
• Develop and maintain strong client relationships as a key strategic and business partner, adept at navigating the unique complexities ofHCP and DTC accounts.
• Manage smaller client engagements and support the senior team in the management of larger clients, with exposure to both
  
  HCP and DTC portfolios.
• Mentor junior strategists, providing guidance and feedback for professional growth in the context ofHCP and DTC marketing.
• Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction in relation to our clients’ brand development and marketing approach forHCP and DTC audiences.
• Continuously seek to…