SVP, Marketing

We're Triple Lift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion.

Our Team

We are looking for a SVP, Marketing, reporting to the Chief Revenue Officer, to help us significantly increase our awareness globally and generate programs tailored to our largest customers and prospects. This person will be responsible for all things related to marketing both in the US and globally. Product marketing, field marketing, design and lead generation will report to this person.

Responsibilities

Marketing Strategy : Develop a comprehensive global marketing strategy that leverages current products and markets to drive consistent growth. Develop and execute segmentation strategies to retain and grow customers.

Product Marketing : Act as the leading advocate for product marketing, ensuring the effective positioning, promotion and go‑to‑market strategies for Triple Lift's products and solutions. Drive a market‑driven approach to customer needs, product launches and new market introductions. Produce compelling product marketing and sales enablement materials.

Team Leadership : Attract, develop and retain strong talent. Instill best practices and continue to develop and structure a performance‑based marketing team that efficiently executes on the organization's goals. Help create an inclusive, dynamic working environment that brings out the best in the team.

Cross‑Functional Collaboration :
Be highly collaborative and participate in defining the company's overall strategy. Ensure collaboration and partnership with sales and sales enablement, product, finance and other functions.

Brand, Messaging and Awareness :
Be visionary in developing and refining the approach to Triple Lift's brand. Continually review and refine the company's capability messaging and positioning to align with the market conversation.

Marketing Analytics and Operations :
Establish a set of key performance indicators (KPIs) and provide consistent reporting against the marketing team's objectives. Ensure marketing systems infrastructure and data provide the right insights to support consistent growth.

Strategic Partnerships :
Build and nurture strategic partnerships with key industry players, agencies, publishers and technology providers to enhance the company's market presence, reach and offerings.

Requirements

15+ years experience in marketing roles

Experience in senior leadership for B2B technology companies

Knowledge of the adtech and martech industries and experience in marketing to brands, agencies, and publishers

Demonstrated experience building and leading a team

A background in working with product marketing, sales and technical services teams

Excellent executive communication skills including the ability to summarize, present, and prioritize marketing initiatives

Benefits and Company Perks

Comprehensive Medical, Dental and Vision insurance

Equity options

401(k) program

Benefits Available to Eligible Employees Include the following

Flexible PTO

401k w / employer match

Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans / policies / agreements, which will be made available to you after commencing employment).

Life at Triple Lift

At Triple Lift, we're a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.

Establishing People, Culture and Community Initiatives

At Triple Lift, we are committed to…