B2B Customer Marketing Manager, US&C, U4B

About the Role

You will be responsible for designing, launching, and scaling data-driven programs and growth campaigns that drive adoption, retention, and engagement for Uber for Business customers across US&C. With a deep understanding of customer marketing, you will develop hyper-local, insight-led campaigns that cater to diverse market needs while contributing to measurable business outcomes.

You will work cross-functionally with Local Ops, Global Strategy & Planning, Product and Engineering as well as with our Sales & Growth teams. A strong focus on premiumization, user segmentation and incentive experimentation will be key to your success in delivering performance-driven campaigns. The right candidate is customer obsessed and works tirelessly to understand our users and what regional channels we can leverage to influence them.

• Regional Strategy and Execution:
  Identify and build local campaigns based on data, customer insights and channel expertise.
• Drive end-to-end campaign management from ideation and audience targeting to A/B testing.
• Customer-Centric Program Design:
  Design lifecycle journeys that deliver relevance and value to business travellers, including loyalty programs, upsell and promotional campaigns.
• Product Launches:
  Support on GTM strategies for regional product launches and feature rollouts.
• Collaborate with Product Marketing and Ops to design campaigns that drive awareness and adoption ensuring launches are leveraged to increase usage across the region.
• Performance Analysis:
  Track and report on campaign effectiveness, drawing insights to inform future strategies and share learnings globally.
• Cross-Functional Collaboration:
  
  Serve as a strategic partner to regional and global stakeholders (Country GMs, Strat Ops, Local Ops, Global CRM, Product) to align marketing initiatives with business priorities and performance goals.
• Tooling & Operational Expertise:
  Build technical fluency in campaign tools to enhance campaign scalability, troubleshoot issues, and improve executional efficiency.

• 5-7 years of experience in B2C and/or B2B CRM, lifecycle, or growth marketing, with a proven track record of driving measurable business results through end-to-end campaign execution
• Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation)
• Excellent written and verbal communication skills, with experience presenting to senior stakeholders
• Proficiency with a CRM marketing toolset or platforms (e.g., Salesforce Marketing Cloud, Braze, Hubspot, or equivalent)

• Development of IMCs to build creative platforms that span multiple channels
• Industry (travel or delivery) experience is a plus
• Familiarity with loyalty programs or premium product positioning

For New York, NY-based roles:
The base salary range for this role is USD $132,000 per year - USD $147,000 per year.

For San Francisco, CA-based roles:
The base salary range for this role is USD $132,000 per year - USD $147,000 per year.

For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.