Marketing Operations Manager, App

Marketing Operations Manager, PEOPLE App

People Inc. is seeking an enthusiastic and detail‑oriented Marketing Operations guru to support Marketing team campaigns and initiatives for the PEOPLE App, one of the company’s flagship mobile experiences. Reporting to the Head of Acquisition, this role is responsible for keeping projects and workflows organized and moving efficiently.

Through cross‑functional coordination, you’ll manage day‑to‑day tasks across marketers, designers, and various team leads ensuring all stakeholders have the clarity and support they need to execute high quality campaigns on time and r role is hands‑on and essential to keeping the marketing engine running smoothly and delivering measurable impact.

This highly collaborative, execution‑focused role is ideal for someone with 3‑5 years of experience who loves to build out marketing processes and gets excited to see campaigns go to market.

• Act as the project manager for all marketing launches, partnerships and events working with the Head of Acquisition on timelines, dependencies, and lead cross‑functional coordination to keep campaigns on track.
• Oversee project management tools, marketing calendars and timelines.
• Partner with Marketing, CRM, Editorial, Programming, Social and Sales to plan out marketing initiatives.
• Track milestones and ensure deliverables hit deadlines across campaigns & launches.
• Coordinate briefs, drive project kick‑off meetings and conduct post‑mortems to keep teams aligned.
• Create structure and reporting around campaign progress, deliverables and dependencies.
• Support communications and coordination across internal teams and external vendors.

This position is hybrid in‑office, with the ability to work remotely for up to 2 days per week.

The PEOPLE App delivers the best of PEOPLE in one seamless destination—from trusted reporting and exclusive storytelling, to interactive and immersive experiences. We’re expanding how audiences can engage, whether they’re coming for breaking news, browsing the feed, diving into long‑form storytelling, or spending time with our games.

• 40% – Campaign & Launch Project Management:
  Own end‑to‑end project management for marketing launches, partnerships, and events; build and manage timelines, dependencies, and cross‑functional work streams; ensure all deliverables are completed on time and at quality standards; identify and resolve risks or bottlenecks proactively.
• 25% – Cross‑Functional Coordination & Communication:
  Partner with Marketing, CRM, Editorial, Programming, Social, and Sales to align priorities; lead kick‑offs, status updates, and post‑mortems; manage stakeholder expectations across a distributed organization; serve as the connective tissue ensuring clarity up, down, and across teams.
• 20% – Workflow & Process Optimization:
  Oversee and improve project management tools (Airtable, Jira, calendars); introduce and document new processes to improve efficiency; create standardized briefs and workflows to streamline execution; identify opportunities to reduce friction and improve campaign velocity.
• 15% – Reporting, Tracking & Operational Visibility:
  Track campaign milestones and progress against timelines; create reporting structures around deliverables and dependencies; maintain marketing calendars and documentation; support post‑launch recaps and operational analysis.

• 3‑5 years of experience in operations within digital marketing, apps, media or subscription marketing organizations.
• Ability to manage multiple projects and work streams simultaneously.
• A clear, confident communicator—you're great at keeping things on track and making sure the right people deliver the right things, on time.
• Experience collaborating with multiple stakeholders including design, editorial, social and marketing leads; comfortable managing timelines and expectations up, down, and sideways in a cross‑functional, distributed org.
• Comfortable building new processes and introducing workflow improvements.
• Familiarity with app KPIs…