Senior Account Executive, Consumer Brand- Sports

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We’re looking for a Senior Account Executive (SAE) to join Burson’s Sports and Entertainment sector within the Consumer & Brand Practice and support an iconic sports brand embedded in culture, lifestyle and entertainment. You’ll play a key role in delivering headline‑driving earned media moments, earned influencer storytelling and high‑impact activations for a brand that drives conversation in sports and culture.

The ideal candidate is proactive, detail‑obsessed, and energized by translating cultural moments into smart PR strategies across a fast‑paced account. You’ll collaborate across teams to execute campaigns, craft media narratives, support events, and build relationships with reporters, social editors, and earned influencers. This is a great opportunity for an agency‑trained PR professional who thrives in a highly collaborative environment and is excited to grow within a high‑profile, consumer‑focused account.

This role can be based in either New York or Los Angeles.

• Serve as a day‑to‑day point of contact, keeping work moving quickly and accurately while maintaining clear, proactive communication with internal and client teams.
• Manage press office responsibilities, including responding to inbound media requests, coordinating quick‑turn product needs.
• Draft and distribute press materials, including pitches, press releases, reporter bios, spokespeople briefing books and media briefs.
• Pitch stories to journalists and social editors, securing coverage that moves the needle across sports, culture, hype, fashion and consumer lifestyle verticals.
• Engage and activate earned/news influencers, collaborating on news‑driven storytelling opportunities rooted in cultural relevance.
• Build and maintain curated media lists and strong relationships with reporters, social editors, and earned/news influencers.
• Expand PR approaches beyond traditional .com and broadcast, incorporating digital and social‑first platforms like Tik Tok and Instagram.
• Develop and lead reporting and recapping (weekly and monthly) including monitoring media coverage and social conversation, translating insights into daily updates to clients and actionable recommendations.
• Support client communications through consistent content development, including drafting short‑form copy and coordinating a weekly newsletter (including building and deploying in tools like Mailchimp).
• Support planning and execution of media and influencer events, handling logistics, vendor coordination, and on‑the‑ground needs.
• Provide in‑office support for press requests, product seeding, and experiential builds.
• Join client meetings, capturing notes, action items, and next steps with precision.
• Stay tapped into sports, pop culture, creator trends, and emerging athletes to fuel fresh, future‑facing ideas.

Collaborate closely with and guide junior team members, providing day‑to‑day coaching and quality control to keep the team operating smoothly in a fast‑paced environment.

• 2–3 years of relevant PR experience, with some agency experience required, and a strong foundation in fundamental PR skills (media list building, media…