Associate, Programmatic

Job Description

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal.

Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Horizon Media
, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal.

Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

The role of Associate, Programmatic seeks an analytical, creative, intellectually curious, technical, and technologically fearless individual to support the creation of tactical media plans and manage in-platform set up and optimization. This role is critical for making sure that set up and activation equate to success against media strategy and business goals.

• Plan development:
  Responsible for vendor communication in support of media plan build out. Manage the creation & maintenance of campaign trackers, plan templates & launch briefs
• Audience selection:
  Understand audience partners, platforms and solutions to maximize audience impact through segment selection and application. Be able to isolate insights from audience segment performance for iterative audience development.
• Communication:
  Ensure painstakingly clear documentation of alignment between plan and platform set up, changes to budgets and creatives and direction, and all other coordination matters
• Collaboration:
  
  Work with colleagues on different accounts and verticals, as well as in different functions like Analytics to develop a perspective for the most effective platforms, tactics and setup for your given campaign charge.

• Platform build out:
  Lead the campaign set up that translates media plan and launch brief details into platform architecture. & tactical optimizations
• Optimization plan:
  Organize your bidding and optimization outline ahead of time and be able to deliver on optimization impact through the implementation of best practices for bidding, budget management, ad operations and reporting.
• Change logs:
  Manage change logs in order to demonstrate the through line of optimization changes to campaign kpi improvement

• Training:
  Learn key programmatic strategy and optimization concepts, technology and tasks; maintain a steep but accelerated learning curve toward subject-matter expertise. Attend and participate in weekly status meeting.
• Knowledge share:
  Educate internal and external clients on programmatic capabilities and case studies.

• No management responsibility but Associate is vital to helping train and mentor Assistants and interns.

• At least 1 year of specialized programmatic planning and buying experience.
• Proven ability to build relationships and thrive in highly collaborative work environments.
• Advanced ability to capture and recall detailed information on media buys.
• Preference to work on the disruptive side of business, with new technology.
• Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments.
• Strong familiarity with ad operations and campaign management (e.g., tagging, ad-servers, viewability tracking).
• Experience working with large data sets and familiarity with self-service digital platforms like The Trade Desk, DV360, Walmart…