Vice President, Marketing - Vessel

Responsibilities

The Vice President of Marketing will be responsible for developing and executing enterprise-level marketing strategies that drive revenue growth, ticket sales, and long-term brand equity across direct-to-consumer and group segments for Vessel at Hudson Yards. This role will be key in fostering a culture of data-driven and performance marketing decision-making by spearheading comprehensive analytics insights and capabilities within the team. This individual provides strategic leadership across full-funnel marketing, digital, CRM, paid media, and ecommerce, ensuring alignment with broader organizational objectives and sustainable business performance.

This position will be based full-time onsite in the New York office and will report to the SVP of Marketing, Partnerships and Events for Hudson Yards. Responsibilities will include but are not limited to:

• Lead the development and execution of integrated, data-driven marketing strategies that support business growth, customer acquisition, retention, and revenue optimization.
• Oversee full-funnel marketing efforts across all channels, including paid media, social/digital platforms, website, and CRM, ensuring achievement of defined KPIs.
• Provide strategic direction for brand positioning, media planning, social/digital marketing, CRM, marketing partnerships, and ecommerce initiatives to deliver sustained, long-term growth in traffic, conversion, average ticket price and repeat visitation to Vessel and Hudson Yards.
• Establish and manage a high-performing functions across social, programmatic, search, retargeting, and CRM channels to ensure predictable and scalable growth.
• Direct paid media activities, including annual integrated planning, channel strategy, budgeting, partner selection, execution, and performance measurement.
• Drive continuous optimization through testing and adoption of emerging channels, platforms, and marketing technologies.
• Lead digital marketing initiatives, including website performance, SEO/GEO, email, and omni-channel CRM programs, leveraging advanced audience segmentation to maximize engagement effectiveness and conversion.
• Define and manage marketing and ecommerce performance metrics across the funnel; analyze results and adjust strategies to improve efficiency, ROI, and business impact.
• Collaborate cross-functionally to ensure alignment with Hudson Yards’ strategy and objectives.

• Inventory and Pricing Optimization:
  Design and oversee inventory and pricing strategies, including dynamic pricing models, to maximize profitability and competitiveness for all revenue streams.
• Bundling and Partnerships:
  Lead the development of packaging options and partnerships that enhance value for guests while driving cross-sell and upsell opportunities. Assess optional media mix by business goals and target audience.
• Utilize existing ticketing system to leverage data, and insights to develop marketing plans to drive sustained and long-term brand strength, NPS, NOI, prioritization of resources, and delivery of KPIs.

• Develop and implement commercial strategies to enhance revenue, profitability, and market share for Vessel and Hudson Yards. Align strategies across all revenue streams, including ticketing, photo, retail, F&B, sponsorship, tours and events.
• Market Positioning:
  Analyze market trends, competitive dynamics, and visitor behavior to refine offerings and capture growth opportunities.
• Cross-Functional Collaboration:
  
  Align with broader Hudson Yards business objectives. Foster a culture of collaboration and innovation to drive revenue growth.

The anticipated base salary range for this position is listed below. In addition to a competitive base salary, you will be eligible to receive discretionary bonus incentives and a comprehensive benefits package.

Anticipated base salary range: $175,000 - $200,000

Actual base salary within the anticipated range will be determined by several components including, but not limited to, the individual's experience, skills, qualifications, and market factors.

• Bachelor’s Degree with 10+ years of experience in Marketing or Tourism sales related…