Global Marketing Content Strategist, GIMC

Responsibilities

About the Team:
Global Integrated Marketing Communications (GIMC) aims to deliver a globally consistent, customer‑centric brand experience across all external marketing channels by translating Tik Tok’s strategic narrative into impactful, market‑facing campaigns, toolkits, and channel strategies that drive relevance and measurable business results. The team focuses on brand and messaging consistency in our communications channels, coordination of our owned channel strategy, and efficiency and speed of how we bring our priority platform and product messaging to market.

As a Global Marketing Content Strategist on the Digital Channels team, you will play a pivotal role in shaping and scaling content across our digital ecosystem. Reporting into the Head of Digital Channels, you will collaborate with regional marketing, product marketing, and creative partners to deliver compelling copy that is strategically aligned, globally scalable, and regionally adaptable. This role requires a mix of creative storytelling, editorial excellence, and an understanding of how content performs across digital channels.

1. Digital Content Strategy & Messaging

• Develop clear, engaging, and on‑brand copy for all digital channels, including websites, emails, social media, in‑platform messaging, and campaign assets.
• Translate complex product features and narratives into simple, compelling value propositions tailored for digital audiences.
• Ensure messaging aligns with brand tone of voice, digital best practices, and business objectives.

2. Global Partnership & Enablement

• Collaborate with regional Digital Channels and Marketing teams to adapt copy frameworks for regional market needs while maintaining global consistency.
• Develop digital content toolkits, editorial guidelines, and messaging templates that empower regions to execute effectively.
• Provide ongoing guidance to ensure digital channel content reflects cultural nuances and resonates with diverse global audiences.

3. Content Production & Operations

• Write and edit copy for multi‑format digital assets, ensuring seamless integration with design and user experience.
• Partner with channel owners and production teams to deliver high‑quality content on time and at scale.
• Maintain a centralized content library for digital assets, ensuring accessibility, version control, and reusability.

4. Quality, Measurement & Optimization

• Uphold editorial excellence through rigorous editing, proofreading, and adherence to brand voice.
• Partner with analytics teams to track digital content performance and apply insights to continuously refine messaging.
• Champion a test‑and‑learn approach, experimenting with tone, formats, and digital storytelling to optimize engagement.

• Proven experience in copywriting, digital content creation, or editorial roles, ideally within technology, digital platforms, or creative agencies.
• Exceptional writing and editing skills with the ability to craft content optimized for web, email, and social channels.
• Strong understanding of digital channel dynamics, audience behavior, and best practices for engagement.
• Experience creating content frameworks and toolkits that scale globally while allowing for regional adaptation.

• Experience in ad products and the ad industry.
• Excellent collaboration skills with cross‑functional and regional teams.
• Strong organizational and project management skills to manage multiple content streams across channels.
• Culturally aware, with sensitivity to language nuances and market‑specific considerations.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire…