Head of Campaign Delivery, Marketing

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world’s most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money
20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa’s international reach, we’re shaping the next generation of business festivals.

This role is based in our
605 3rd Ave, New York, office

The Head of Campaign Delivery, Marketing is responsible for overseeing the organization, fulfillment, and optimization of marketing campaigns across all channels. This individual will partner with a team of high‑performance marketing managers and specialists, with the goal of ensuring all campaign activity is delivered on time, within budget, and aligned with the company’s strategic and commercial objectives. The role requires a strong blend of critical system thinking, operational excellence, and creative problem‑solving to drive successful marketing performance that delivers against core goals and revenue growth.

Key Responsibilities:

Tactical, Effective Execution:

• Own the tactical laydown, operational fulfillment and tracking of an annual, omnichannel event marketing campaign delivery plan aligned with the company’s overall marketing and business objectives
• Implement the strategy and creative direction set by the VP of Marketing with a focus on cohesion, execution and measurement
• Ensure campaigns are integrated across channels, including digital, media partners, social media, PR, email, events, automation and traditional media

Campaign Management:

• Oversee the end‑to‑end delivery of marketing campaigns, from execution to post‑campaign analysis
• Manage the campaign calendar to ensure timely delivery and avoid overlaps or resource conflicts
• Ensure campaigns are tailored to target audiences and optimized for maximum impact

Team Management:

• Effectively operationalize campaigns with channel inputs from specialists roles across brand, product, seo, paid and pr
• Foster a culture of excellence, unity and accountability within the team
• Provide organizational management best practices
• Work closely with operations and central teams to organize campaign integration

Budget and Resource Management:

• Oversee PO management, ensuring efficient allocation of resources and adherence to financial targets

Performance Analysis and Reporting:

• Analyze campaign performance data to measure effectiveness and ROI
• Prepare and present detailed reports to senior management, highlighting successes, challenges, and recommendations for future campaigns
• Use insights to continuously refine campaign strategies and improve outcomes

Stakeholder

Collaboration:

• Work closely with cross‑functional teams, including product, sales, creative, and digital teams, to ensure campaigns align with broader business goals
• Act as the primary point of contact for external agencies and partners involved in campaign delivery

At least 5+ years of experience in a senior marketing position, specifically managing end‑to‑end campaign delivery across multiple channels (e.g., digital, social media, PR, email, events, and traditional media) with a proven track record of achieving measurable results, such as increased lead generation, improved conversion rates, or revenue growth through marketing campaigns.

Demonstrated success in managing large‑scale, omnichannel marketing campaigns that align with strategic business objectives, with examples of innovative campaign strategies or creative problem‑solving that led to successful outcomes.

Hands‑on experience leading the use of project management tools (e.g., Asana, Trello, , or similar) to plan, track, and execute multiple campaigns simultaneously.

Proven ability to manage campaign calendars, ensuring timely delivery and resource optimization.

Proficiency in using analytics tools (e.g., Google…