Social Media Manager, Bullish

Reports to:

Director, Media Innovation

Social Media Manager – responsible for Bullish and Coin Desk’s non‑media businesses, including Coin Desk Data & Indices and Consensus.

New York – Onsite required at the office located in Chelsea, with flexibility on required days as determined by the hiring manager.

• Develop and implement a comprehensive social media strategy for Bullish, Coin Desk Data & Indices, and Consensus, aligned with overarching business and marketing goals.
• Create, manage, and maintain editorial calendars across platforms, focusing on Linked In and X (Twitter).
• Proactively develop engaging content—including copy, visuals, video snippets, and infographics—tailored for institutional, financial, and Web3 audiences.
• Partner with public‑facing executives to create and execute personalized growth strategies for their professional social media presence.
• Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results.
• Track and evaluate industry trends, competitor activity, and platform updates to inform best practices.
• Work closely with the broader Social Media team, contributing expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles.
• Collaborate cross‑functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful.
• Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads).
• Respond and engage with community interactions in a professional, brand‑consistent manner.

• 4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact.
• Strong knowledge of Linked In and X (Twitter) dynamics, with hands‑on experience growing executive presence on these platforms.
• Excellent writing and editorial skills, with the ability to adapt messaging for institutional, financial, and crypto‑native audiences.
• Proficiency with social publishing and analytics tools (e.g., Sprout, Hootsuite, native analytics).
• Strong creative instincts and ability to partner with design teams to develop high‑impact visuals.
• Data‑driven mindset, comfortable turning insights into action.
• Exceptional organizational skills and ability to manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Communications, Journalism, or related field.

• Prior experience in financial services, fintech, or digital assets/crypto.
• Experience working to develop executive social media presence.
• Experience working across multiple geographies and timezones.
• Comfort with event‑driven social media campaigns (e.g., conferences, live coverage).
• Graphic design or video editing experience (Adobe Suite, Canva, or equivalent).

The anticipated base salary for this position is $115,000 - $155,000, plus discretionary annual target bonus and performance incentives/benefits.

Bullish is proud to be an equal opportunity employer.