Sr Manager, Public Relations

Summary:

As Senior Manager on the PR team, you’ll play a pivotal role in defining and executing the external communications strategy for Fanatics Collectibles. You’ll partner cross‑functionally across marketing, creative, product, and executive teams, while owning proactive media relations, reputation management, storytelling, and crisis communication. This is a high‑impact, strategic role that also requires excellence in tactical execution and allows you to follow your passion as a full‑stack storyteller who loves to find the story, write the story, pitch the story, place the story.

What you’ll be doing:

• Turn product into headlines: dig up the story, shape it into something irresistible, get it in front of the right editors, and drive real earned media moments.
• Partner with the Collectibles Public Relations and Corporate Communications on PR and Communications strategies for brand, product, partnerships, and executive visibility initiatives.
• Lead the development and execution of PR campaigns that drive awareness, brand equity, and thought leadership.
• Own press material creation, including pitches, media alerts, press releases, FAQs, and executive talking points.
• Foster strong relationships with key media contacts across consumer, lifestyle, business, and trade verticals.
• Secure meaningful media coverage and feature stories across earned media channels.
• Lead agency partners and internal collaborators to support campaign development, launches, and media execution.
• Monitor media coverage and industry trends, identifying opportunities to insert the brand into timely conversations.
• Support crisis communication planning and issues management in partnership with executive leadership and legal.
• Collaborate with creative and content teams on campaign messaging and editorial storytelling across channels.
• Manage team workflows, timelines, and deliverables to ensure high‑quality execution on deadlines.
• Participate in key company meetings and brand partnership discussions as a communications advisor.

What we’re looking for:

• 7+ years of experience in public relations, ideally at both agency and in‑house roles within consumer, lifestyle, or entertainment brands.
• Proven success developing and executing integrated PR campaigns that drive measurable results.
• Exceptional written and verbal communication skills, with the ability to craft compelling stories across channels.
• Strong sports media relations experience, with established contacts and a history of securing high‑impact coverage.
• Experience navigating fast‑paced, high‑growth environments and balancing strategic priorities with hands‑on execution.
• Familiarity with crisis communications and corporate reputation management.
• A collaborative mindset with strong cross‑functional communication and stakeholder management skills.
• Deep cultural curiosity and awareness of media and consumer trends.

In NYC, the salary range for this position is $130,000- $167,500, which represents base pay only and does not include short‑term or long‑term incentive compensation. In Los Angeles, the salary range for this position is $120,000- $154,000. The listed salary ranges are specific to NYC or Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

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Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear,…