Deputy Chief Marketing & Brand Officer NY

Position Overview

Metro Plus Health  is committed to empowering New Yorkers by uniting communities through care. We believe Health care is a right - not a privilege. If you are driven by purpose, collaboration, and impact, Metro Plus Health  offers the opportunity to do meaningful work and be proud of what you accomplish every day.

The Deputy Chief Marketing & Brand Officer (DCMBO) partners closely with the Chief Marketing & Brand Officer (CMBO) to advance Metro Plus Health ’s brand, reputation, and growth objectives. This role plays a critical leadership function in shaping and executing an integrated marketing and communications strategy that strengthens brand awareness, deepens trust across communities, and drives measurable business results.

The DCMBO leads day-to-day marketing and communications operations, oversees media relations and social media strategy, and ensures consistent, compelling messaging across all channels. The role manages, mentors, and develops a high-performing Marketing & Communications team, works closely with external agencies and partners, and serves as a key advisor to the CMBO on enterprise-wide strategic planning, priority-setting, and decision-making.

• Partner with the CMBO to develop and execute a comprehensive, integrated marketing and communications strategy aligned with Metro Plus Health ’s business goals.
• Serve as a steward of the Metro Plus Health  brand, ensuring consistency, clarity, and impact across all internal and external touchpoints.
• Lead the positioning and promotion of Metro Plus Health ’s product portfolio, translating complex offerings into clear, differentiated value propositions for diverse audiences.
• Develop deep subject matter expertise across current products and the future product roadmap.

• Lead multiple concurrent internal and external marketing campaigns that build brand awareness, trust, and loyalty across NYC’s diverse communities.
• Design and deliver high-impact, data-informed marketing and communications initiatives that support growth, acquisition, retention, and revenue goals.
• Drive a deep understanding of target audiences and user personas through qualitative and quantitative research, insights, and analytics.
• Establish and manage an annual marketing calendar, campaign roadmap, and production schedule.

• Develop and oversee an enterprise-wide messaging framework across all digital platforms, including Metro Plus.org and all official @Metro Plus Health  social media channels.
• Lead broadcast, print, digital, and out-of-home advertising strategies in collaboration with internal stakeholders and external agencies.
• Oversee media relations strategy, crisis communications, and issues management in partnership with internal leadership and external PR firms.
• Support executive visibility efforts, including thought leadership and profile-building for the CEO and senior leadership team.
• Manage owned content platforms, including blogs, newsletters, and key stakeholder communications.

• Build and maintain a strong product marketing and communications infrastructure, including landing pages, interactive content, collateral, user guides, and educational materials.
• Oversee social media strategy and performance, establishing KPIs and measurement frameworks to track effectiveness and optimize results.
• Lead the Experiential Marketing function to develop innovative partnerships, community engagement initiatives, and memorable brand experiences.

• Provide strategic leadership and oversight of Metro Plus Health ’s digital marketing technology ecosystem, including CRM and marketing automation platforms, with particular emphasis on Salesforce Marketing Cloud.
• Partner with cross functional teams to leverage Salesforce Marketing Cloud for audience segmentation, personalized and lifecycle communications, campaign orchestration, and performance measurement across member and new prospect journeys.
• Ensure Salesforce Marketing Cloud–enabled initiatives align with brand standards, business…