ETF Marketing Manager

• Locations:
  Fort Lauderdale, FL;
  New York, NY (Hybrid)

GQG Partners is an investment boutique which is a wholly owned subsidiary of a majority employee-owned company listed on the Australian Securities Exchange (ASX: GQG). The firm manages global and emerging market equities for institutions, advisors, and individuals worldwide. The company is headquartered in Ft. Lauderdale FL, with offices in New York, Seattle, London, Sydney, and Abu Dhabi. GQG Partners manages more than US $162.5 billion in client assets as of March 31, 2026 and employs approximately 240 associates worldwide.

GQG is passionate about investing and strives for the highest levels of excellence in a competitive industry. It is our responsibility to help investors secure their financial future and we are honored that our clients entrust us with their financial capital. We endeavor to create a business that is closely aligned with our clients’ financial interests. And we strive for success at all levels of our organization through a commitment to independent thinking, continual growth, cultural integrity, and a deep knowledge of the markets.

• Generous medical, dental, and vision plans.
• Paid and voluntary supplemental life insurance
• Healthcare spending account, flexible spending accounts, and transit benefit options
• Paid sick and personal time off, Parental Leave, and paid disability benefits
• Employee Assistance Program (EAP)
• 401K matching with immediate vesting

Job Title:

ETF Marketing Manager

Employment:
Exempt – FT

Salary Range: USD 175,000 to 190,000 plus annual discretionary bonus

GQG Partners is seeking an experienced ETF Marketing Manager to join the firm in Fort Lauderdale or New York. This role will lead US direct-to-consumer (D2C, retail) marketing for GQG’s ETFs and mutual funds, developing integrated campaigns and content that drive awareness, engagement, and product adoption across digital and traditional channels. The successful candidate is highly collaborative, analytical, and experienced marketing regulated investment products in partnership with compliance.

• Develop and execute US retail marketing and communications strategies for GQG’s ETFs and mutual funds, aligned to business and growth objectives.
• Plan, launch, and optimize integrated marketing campaigns across paid, owned, and earned channels (including digital, social, email, web, video, and events).
• Lead the creation and distribution of retail-focused content (e.g., campaign creative, educational materials, thought leadership, podcasts, videos), partnering with internal stakeholders and external vendors as needed.
• Develop and manage digital advertising programs, including programmatic and paid social, and coordinate creative and messaging for platforms such as Linked In, X, Meta, You Tube, and Google Display, as well as sponsored/native opportunities.
• Define KPIs, measure campaign effectiveness, and build ROI models for marketing programs, events, and advertising; communicate insights and recommendations to stakeholders.
• Maintain a strong understanding of the investment management landscape, including competitor positioning, industry trends, and key developments impacting ETF and mutual fund marketing.
• Partner with Sales, Operations, Technology, Legal, and Compliance, and work closely with the global marketing team to ensure alignment and effective execution.
• Build and maintain strong relationships with third‑party providers, agencies, publishers, and distribution partners; identify opportunities to amplify GQG content through additional channels.
• Ensure all marketing materials and communications adhere to applicable local regulations and firm policies governing investment product promotion.
• Represent the needs of the US retail market within a global organization, ensuring local insights inform global planning and execution.

• 7+ years of marketing experience within investment management, with a focus on ETFs and/or mutual funds and US retail/direct-to-consumer audiences.
• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• Demonstrated success driving measurable…