Manager, Market Research; IC

Position: Manager, Market Research (IC)
Location: New York

## Manager, Market Research (IC)
Apply locations:
Chicago, IL:
McLean, VA:
Richmond, VA:
New York, NYtime type:
Full time posted on:
Posted Todayjob requisition :
R243682

Manager, Market Research (IC)
** Manager, Market Research
**** As a Manager, Market Research supporting Brand Tech Marketing, you will be a strategic leader on the Capital One Brand Insights Team driving consumer insights that shape brand strategy, marketing, and advertising, directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role requires proven expertise in designing and managing primary research, including brand health tracking, ad and creative testing, and custom B2C/B2B studies across global markets to deliver high-impact business outcomes.
****** WHAT YOU’LL DO****
* ** Translate complex business needs into clear and actionable research objectives. Provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions**
* ** As an individual contributor, lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, and custom qualitative and quantitative studies. This entails effectively working with and managing third-party research partners**
* ** Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners**
* ** Partner with marketing leads to develop  an annual brand strategy, advertising, and media learning agenda to address knowledge gaps and test assertions**
* ** Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action**
* ** Continually update your knowledge of evidence-based marketing to inform and influence your team's work as applicable
****** WHO YOU ARE****
* ** Your curiosity is endless. There’s always something else to learn.**
* ** You’re flexible and not afraid of change—in fact you welcome the challenge.**
* ** You share your point of view, but seek out what might be missing and listen.**
* ** You have big ideas and know the best ones are driven by proof, persistence and patience.**
* ** You’re a storyteller. You simplify the complex and compel your audience to act.**
* ** You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.**
* ** You care—about the work, your team and the customers you serve.
****** BASIC QUALIFICATIONS****
* ** Bachelor’s Degree or Military experience.**
* ** At least 5 years of experience in a market research role.
****** PREFERRED QUALIFICATIONS****
* ** Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology**
* ** Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field)**
* ** Experience leading brand health and communications tracking research.**
* ** Experience leading creative and media effectiveness research**
* ** Experience with B2B and international research**
* ** Experience in Employer Brand research**
* ** 3+ years experience in a market research role on the client side**
* ** 2+ years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines**
* ** 2+ years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools**
* ** 2+ years experience in a marketing strategy role**
* ** 1+  year of experience managing advertising campaigns for Fortune 500 brands**
* ** Familiarity with technologists and technology subject matter.
***** At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
*** The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired…