Director of Public Relations

Location: New York

## Director, PRApplylocations:
New York, NY, USA (Headquarters) time type:
Full time posted on:
Posted Todayjob requisition :
125267
** Our Story
** At Madewell, we believe that great style starts with great design. Since 2006, we’ve been creating premium denim and foundational wardrobe pieces for men and women that balance quality, authenticity, and versatility. From iconic jeans perfected by denim experts to the essential tee, the most versatile shoe, and the timeless leather bag—if it’s Madewell, it’s made well.

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
**** Madewell | Director, Public Relations
****** The Director of Public Relations will lead the development and execution of Madewell’s PR, partnerships, and VIP events strategy, driving earned media, cultural relevance, and external brand positioning across fashion, lifestyle, and business press.
**** This role will shape and execute high-impact brand moments through partnerships, events, and storytelling opportunities that strengthen brand awareness and position Madewell as a leader in fashion and retail among both consumers and industry peers. This individual will also help create partnerships and content opportunities that drive engagement with existing audiences while expanding the brand’s cultural relevance and reach.
**** The Director of Public Relations will also lead ongoing media relations and external communications, driving consistent, high-quality coverage while supporting key business initiatives, product launches, campaigns, and brand moments through thoughtful strategy and execution.
**** This leader should bring both operational rigor and a creative, forward-thinking mindset to the role. They should have a strong understanding of culture, a clear point of view, and a proven ability to bring fresh ideas and opportunities to the table. Success in this role will be measured by consistent earned media results, as well as the development and execution of standout brand moments that create meaningful impact for the brand.
**** They will partner cross-functionally to amplify key initiatives externally and ensure all public-facing communications align with broader brand and business objectives.**##
**** Key Responsibilities****
* ** Develop and execute seasonal and annual PR strategies aligned with brand and business priorities, driving earned media visibility, cultural relevance, and external brand positioning**
* ** Lead communications execution for product all launches, campaigns, collaborations, store openings, partnerships, and key business initiatives**
* ** Bring a strong creative point of view and deep understanding of culture, media, and consumer behavior to identify opportunities that will cut through with both industry and customers, work collaboratively with team members across the business to infuse ideas across business.**
* ** Concept and execute high-impact brand moments, partnerships, events, and storytelling opportunities that generate conversation, engagement, and meaningful visibility for the brand**
* ** Identify culturally relevant talent, influencer, partner, and media opportunities that amplify brand storytelling and expand reach**
* ** Build and maintain strong relationships across fashion, lifestyle, retail, and business media, as well as key industry and cultural stakeholders**
* ** Lead all media outreach - with support of agences - including pitching,, securing impactful coverage that supports brand awareness, credibility, and relevance**
* ** Develop press materials including releases, messaging documents, briefing materials, and media kits, ensuring consistency across all public-facing communications**
* ** Monitor industry, consumer, and cultural trends to inform strategy and proactively identify emerging opportunities for the brand**
* ** Oversee VIP strategy and event execution tied to key launches, partnerships, and ongoing brand visibility. Lead communications and VIP agency relationships, establishing clear priorities and ensuring strong execution against brand and…