Senior B2B Product Marketing Manager

About the Role

The Senior Product Marketing Manager owns the development and execution of GTM plans for Enterprise Subscriptions products targeting the Financial Services industry. This role focuses on defining customer segments, developing differentiated messaging, and driving adoption across key financial services audiences.

This role partners closely with Product Management, Sales, Acquisition Marketing, Retention Marketing, and Partnerships teams to align product positioning, customer needs, and GTM execution strategies that support customer acquisition, engagement, and growth.

• Develop ideal customer profiles and tailored messaging for Financial Services segments and personas.
• Create and maintain positioning and messaging frameworks aligned to customer needs and business priorities.
• Analyze market trends, customer insights, and competitive dynamics to identify opportunities for differentiation and growth.
• Partner with Product Management and Product Strategy teams to support launches, feature adoption, and customer feedback initiatives.
• Collaborate closely with Sales and Partnerships teams to align messaging with customer pain points and sales priorities.
• Develop and execute GTM plans for new and existing products, features, and services.
• Support sales enablement through training, messaging, demos, and customer-facing materials.
• Partner with Acquisition Marketing on campaigns, audience targeting, and product storytelling.
• Measure and analyze the effectiveness of GTM programs, messaging, and enablement initiatives.
• Support development of customer case studies, testimonials, and thought leadership content.

• 9+ years of experience in B2B product marketing, product management, consulting, or related fields.
• Deep expertise in Financial Services, Fin Tech, or business information industries.
• Experience marketing subscription-based or enterprise information products and services.
• Proven ability to develop and execute effective GTM strategies and messaging frameworks.
• Strong communication, storytelling, and presentation skills.
• Experience collaborating cross-functionally across Product, Sales, Marketing, and Partnerships teams.
• Ability to distill complex products and concepts into clear customer value propositions.

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

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Job Category:
Marketing & Product Management

Union Status:
Non-Union role

Base Pay Range:  -

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health,…