Senior Manager, Women’s Sports & Portfolio Innovation

Location: New York

## Senior Manager, Women’s Sports & Portfolio Innovation Apply remote type:
Hybrid locations:
New York City, NY:
Bethesda, MDtime type:
Full time posted on:
Posted Todayjob requisition :
R0062411
** Why Join GEICO?
** At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.
** Senior Manager, Women’s Sports & Portfolio Innovation
***
* Location:

** Chevy Chase, MD / New York, NY (Hybrid – 3 days onsite)
GEICO is seeking a
** Senior Manager, Women’s Sports & Portfolio Innovation
** to join our Sports & Experiential Marketing Center of Excellence. This is a new, pivotal leadership role responsible for building GEICO’s dedicated Women’s Sports strategy and redesigning our long-lead sponsorship portfolio roadmap. This role is not about maintaining the status quo; it is about disrupting it. This is a unique opportunity to shape the future of GEICO’s brand presence by building and transforming our go-to-market strategy within women’s sports and emerging/long-lead partnership opportunities.

The ideal candidate is a seasoned marketing professional who thrives in a fast-paced, matrixed environment, possessing a passion for connecting with audiences through culture sports, and, and high-impact partnerships. You will be tasked with identifying, pitching, and executing differentiated activations that drive brand love and business growth, while collaborating with cross-functional teams including Media, Creative, Communications, Product Marketing, State Management, and Analytics to ensure seamless, data-driven execution.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Bethesda, MD (greater DC) and Manhattan, NY. This role reports into the Sr. Director, Sports & Experiential Marketing.
** Responsibilities:
*** Architect GEICO’s Women's Sports Playbook with ownership across the vision, design, launch and execution of our Women’s Sports strategy. Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift
* Ensure Women’s Sports partnerships are deeply integrated across GEICO’s external marketing ecosystem and local marketing efforts, as well as its internal associate engagement strategies
* Lead the ideation and execution for groundbreaking and high-impact, consumer-focused campaigns across Women’s Sports; shape authentic brand storytelling that elevates athletes, fans, and the brand
* Cultivate premier partnerships by serving as the primary steward and relationship lead for key Women’s Sports sponsor ships and talent agreements, ensuring that contractual obligations are met while maximizing ROI
* Monitor the Women’s Sports ecosystem – from league expansion to new ownership models to media platforms – to proactively position GEICO ahead of the market
* Build a multi-year portfolio innovation roadmap that balances foundation partnerships with emerging opportunities and future-forward bets. Includes anticipating rights cycles (IP/media), growth curves, and emerging technology
* Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth
* Translate long-range strategy into annual planning, activation roadmaps, and budget requirements – serve as a strategic advisor to our leadership team, articulating portfolio strategy, trade-offs, and growth opportunities
* Create a disciplined test-and-scale framework to pilot new leagues, formats, platforms, and talent – with the ability to rapidly expand what’s working
** Key

Qualifications:

*** 8+ years of experience across a…