Brand & Social Marketing Lead

Esterbrook is looking for a Brand & Social Marketing Lead to help shape how our brand shows up in the world.

This role is for someone who understands that great marketing is not just about scheduling posts. It is about building energy, identifying the right creators and communities, producing strong content, and helping a brand feel relevant, desirable, and connected.

We are a heritage writing brand with deep roots, but we are also building something modern. Our world includes pens, stationery, journaling, design, creativity, collaboration, and community. We are looking for someone who is excited by that world and knows how to translate it into compelling content, creator relationships, and a stronger digital presence.

This role requires someone with real experience as a content creator. That is essential. The right person understands how to concept, capture, edit, and shape content that feels natural to social platforms and strong enough to support both brand storytelling and growth.

Because we are based on Long Island, living in New York is required. Some in-house routine is necessary. This person needs to be close enough to work with products, launches, samples, planning, and team collaboration in a hands‑on way.

You will help lead how Esterbrook appears across social media, creator partnerships, launches, collaborations, and digital storytelling.

You will track trends, creators, and visual shifts in the market and help interpret them in a way that feels right for Esterbrook. You will help the brand stay current without becoming trend‑chasing. You will understand what has energy, what feels authentic, and what can be shaped into something meaningful for our audience.

You will work closely with leadership and the marketing team to build social campaigns, launch content, creator partnerships, and a stronger overall image space for the brand.

Because we are a small and growing company, this role is strategic and hands‑on. The right person will think creatively, move quickly, and take ownership.

• Lead Esterbrook’s social and digital brand presence across Instagram, Tik Tok, Youtube and related platforms
• Develop content ideas and campaign directions tied to product launches, partnerships, seasonal moments, and community energy.
• Build and manage the social content calendar in collaboration with our internal marketing team
• Create content personally, including short‑form video, social assets, and platform‑native storytelling.
• Edit short‑form video and social creative for both organic and paid usage
• Identify, source, and manage creators, influencers, artists, and UGC partners
• Shape creator briefs and help guide collaboration output so it aligns with Esterbrook’s voice and visual identity
• Bring forward trend, taste, and creator insights that can help Esterbrook grow in culturally relevant ways
• Support product launches with creative storytelling, creator outreach, content planning, and execution
• Help build Esterbrook’s image space so the brand feels cohesive, current, and emotionally engaging
• Support brand activations, community initiatives, and event‑related marketing opportunities
• Work closely with leadership to turn ideas into campaigns, partnerships, and ongoing brand‑building systems

• An experienced content creator with a strong understanding of what performs across social platforms
• Deeply tuned in to digital culture, creators, internet behavior, and platform trends
• Strong visually, with a sharp eye for design, tone, storytelling, and presentation
• Comfortable shooting, editing, and packaging content yourself
• Excited by product, creativity, community, and lifestyle‑driven brands
• Naturally curious, proactive, and capable of bringing strong ideas forward
• Comfortable working in a small team where priorities evolve and speed matters
• Interested in building something, not just maintaining something

• Experience in brand, social, creator, and digital marketing
• Strong experience as a content creator
• Strong editing skills in short‑form video and social‑first content
• Comfort with tools such as Cap Cut, Adobe Creative Suite, Canva, or equivalent
• Experience working with creators, influencers, or…