Director, Biddable Media

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome.

Mile Marker’s client roster includes Fresh Pet, Door Dash, Spectrum, Webster Bank, True Green, Hello Fresh and Harry’s, among others.

We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.

The Director, Biddable is responsible for developing and optimizing paid advertising campaigns across various digital platforms like Google Ads, Facebook Ads, and other bidding-based networks (retail media networks such as Amazon, Walmart Connect and Instacart), focusing on strategic planning, budget allocation, keyword research, ad creative optimization, and performance analysis to achieve client marketing goals. The Director, Biddable will manage a team to execute aspects of biddable media;

through Self-Serve platforms.

The ideal candidate is a strategic team leader who is willing and eager to dive into self-serve platforms to support execution when needed.

• Collaborate with clients directly or via the client teams to understand their marketing objective, target audience, and budget constraints to create tailored biddable media strategies. This will include but not limited to:
• Collaborating with the Client Solutions team to optimize the briefs and KPIs.
• Definingcampaign goals, KPI, and performance benchmarks
• Determining the optimal channel and tactical mix to achieve client’s marketing objective
• Identifying and developing audience segments and keywords utilizing various targeting and research tools to reach audience as close to client’s provided personas as possible
• Forecasting Reach, delivery and primary KPIs for each channel mix recommended in the media strategy

Campaign Implementation:

• Oversee a team on all campaign implementation priorities in addition to supporting the work as well.
• Multi-Platform Management:
• Paid Search:
  Well versed with building and managing paid search campaigns on platforms like Google Ads and Microsoft Ads.
• Paid Social:
  Creating and optimizing paid social campaigns on platforms like Facebook, Instagram, Linked In, Tik Tok, and similar platforms.
• Retail Media Networks (RMNs):
  Developing and optimizing product centric campaigns on retail media networks su ch as Amazon Ads, Walmart Conn ect and Instacart.
• Tactical Optimization:
  Setting bids, budgets, and campaign structures based on data analysis and performance insights.
• Developing compelling ad copy and creative assets and familiarity with creative enhancement tools across platforms

Performance Optimization:

• Well versed with KPI across various channels such as Search, Social, Retailer and eCommerce
• Regularly monitoring campaign performance metrics across channels but also across various campaign objectives: including but not limited to Investment, impressions, clicks, conversions, cost-per-acquisition (CPA), return on ad spend (ROAS), AUR, Video Views, CPV, VTR, Hook rate, Hold Rate, NTB etc.
• Sound understanding of critical metrics across different objectives of the funnels and detailed analysis of critical metrics to deliver performance insights and strong optimization recommendations for further improving campaign performance.
• Design and execute robust A/B testing, Brand Lit testing framework for campaigns, Audiences, Creative assets, landing pages and so on.
• Implement conversion incrementality tests within platforms to prove channel value and guide optimal media mix modeling

Reporting and Analysis:

• Distill performance reports into simple narratives, key insights and recommendations for client reviews and coaching the team to build these skills sets.
• Stay updated on industry trends, platform updates, and new bidding strategies to maintain…