Vice President, Spirits

About Us

HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke Consumer Agency of the Year twice. We EARN IT—consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting. Founded in 1989, we have grown into one of the most respected mid‑size marketing communications firms in the country.

The Vice President is responsible for leading integrated communications and cultural marketing programs for four large-scale, global spirits brands. This role sits at the intersection of culture, creativity, communications, and brand building, driving strategies that position brands at the center of relevant cultural conversations and experiences. The Vice President develops breakthrough ideas rooted in earned‑first thinking, translating cultural insights into integrated programs that generate consumer engagement, earned media impact, brand affinity, and measurable business results.

Success requires a deep understanding of culture and the ability to connect emerging trends across fashion, music, entertainment, hospitality, luxury, sports, and lifestyle spaces to brand and business objectives. This individual will oversee strategic planning, campaign ideation, partnership development, communications strategy, consumer experiences, and integrated execution across earned, social, experiential, influencer, talent, and paid channels. The Vice President serves as a strategic advisor to clients, leads high‑performing teams, manages agency partners, and represents brands during major cultural moments and industry‑leading activations.

• Cultural Strategy & Brand Building
  • Develop communications and cultural marketing strategies that drive brand relevance, consumer engagement, and business growth.
  • Identify emerging cultural trends, shifts in consumer behavior, and whitespace opportunities that position brands at the center of culture.
  • Translate business objectives and brand priorities into actionable strategic frameworks and integrated communications plans.
  • Build long‑term cultural platforms and programs that create sustained relevance while delivering against annual business objectives.
  • Serve as a trusted strategic advisor to clients on culture, communications, consumer behavior, and brand growth.
• Campaign Ideation & Creative Leadership
  • Lead the development of breakthrough campaign ideas rooted in cultural insight and earned‑first thinking.
  • Partner with creative, social, experiential, influencer, media, and talent teams to bring ideas to life across the full marketing ecosystem.
  • Ensure campaigns are designed to generate earned media while driving consumer participation, social engagement, and brand advocacy.
  • Oversee creative development across content, experiences, partnerships, events, and storytelling assets.
  • Inspire teams to think creatively, strategically, and proactively in solving client challenges.
• Partnerships, Talent & Experiences
  • Develop and oversee talent, entertainment, fashion, music, sports, hospitality, and cultural partnerships.
  • Lead the creation of consumer experiences that deepen brand affinity, drive product trial, and inspire participation.
  • Manage large‑scale activations and experiential programs from concept through execution and measurement.
  • Identify opportunities to leverage major cultural moments and events to maximize brand visibility and impact.
  • Negotiate and manage relationships with talent representatives, partners, venues, and vendors.
• Communications & Earned Media Leadership
  • Maintain deep expertise in the evolving media landscape across traditional, digital, creator, and emerging channels.
  • Develop communications strategies designed to generate meaningful earned media coverage and cultural conversation.
  • Lead executive visibility, thought leadership, media relations, and reputation‑building initiatives as needed.
  • Understand and leverage the tools, channels, and methodologies required to maximize earned impact within today's fragmented media ecosystem.
  • Use analytics, cultural intelligence, and performance data to inform strategy and optimize programs.
• Account Leadership & Client Management
  • Lead client programs…