Brand Marketing Director – Beauty & Retail

About the Role

Dashing Diva is seeking a creative, motivated, and passionate Associate Brand Director with proven success in the retail and/or beauty industry. The Associate Director is responsible for the overall brand strategy and messaging, integrated go-to-marketing plans, and the conceptualization, creation, and deployment of brand marketing initiatives. The role requires attention to detail and the ability to both see the big picture and execute daily activities.

Collaborating closely with key cross‑functional partners and channel owners, this role will develop and execute upon the marketing strategy to achieve the desired business objectives, from full‑funnel campaign launches, evergreen communication strategies, PR & event management, influencer partnerships, to concepting out of the box brand collaborations. The Associate Director must have a pulse on what is happening in the beauty and fashion retail industry, digital space, new marketing trends, and current events.

• Develop overall brand messaging, seasonal, and product campaigns based on brand pillars, goals, and new innovation launches.
• Develop and own the omni‑channel go‑to‑market calendar.
• Design and implement comprehensive marketing strategies to create and increase brand awareness, disseminate a brand message that resonates with Dashing Diva’s target demographic.
• Set and align strategic goals for marketing campaign & reporting performance vs KPI.
• Plan, organize, and execute marketing functions and operations to ensure they project a cohesive brand voice.
• Analyze target consumer insights and market insights information to identify and recommend effective marketing approaches and identify potential new customer growth.
• Oversee reporting and optimization on marketing initiatives, conduct thorough analysis on ROI, and develop necessary solutions.
• Work closely with the VP of Marketing to define the marketing budget and manage P&L closely.
• Collaborate with C‑Suite to develop growth plans for the organization.
• Perform other related duties as assigned.

• Bachelor’s degree in business, Marketing, Communication, or a related field.
• 7+ years of marketing and/or advertising experience in retail and/or beauty industry.
• 3+ years of supervisory or managerial role experience.
• Expertise in strategic marketing campaigns, branding, and digital marketing forms.
• Exceptional understanding and knowledge of Google Analytics, Meta, and Marketing KPIs.
• Ability to apply marketing techniques over digital (i.e. social media, digital advertising) and non‑digital (i.e. press, OOH print, collaborations, activations) channels.
• Exceptional knowledge of marketing techniques, data analysis methods and platforms.
• Demonstrable experience in developing efficient strategies and integrated business plans for all marketing aspects (branding, promotion, social media, press etc.).
• Excellent leadership with effective team‑building skills.
• Highly organized and able to multitask and manage multiple projects/competing priorities.
• Professional presence and ability to develop strong working relationships with executive management.
• Proactive work ethic/ability to present solutions and solve issues effectively.
• Exquisite communication and interpersonal skills.

• Great work environment to grow and learn new skills.
• We are collaborative and work closely with each other.
• We give everyone a chance to be creative and value input and feedback.
• We participate in fun events like Beautycon, NYFW.
• In‑office catered breakfast, lunches, and team lunches, team outings, and team‑building activities.
• Perks:
  Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!

$120,000 – $140,000 annually

We see nails as a canvas for self‑expression and an opportunity to let your personality shine. Whether rocking a French manicure or show‑stopping stiletto es, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk‑takers. These bold beauties inspired us to step out of the conventional salons and instead provide options for your home to make even your manicurist jealous.

Our mission is to create accessible, easy to use, at‑home products that fuel the creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.

Dashing Diva is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, disability, genetic information, pregnancy, childbirth or related medical conditions, political affiliations, or any other non‑merit factor protected by law.