Project Manager, Marketing Data Analytics

What is the secret to our success here at GEICO? It is no secret at all; we simply find and invest in good people. That is why we are looking for an innovative Marketing Project Manager to become an integral part of the GEICO PMO Organization supporting the Marketing Analytics team. The Project Manager, Marketing Data Analytics, will objectively manage the project management process, tools, and templates of the Marketing Analytics team as well as collaboration across the broader Marketing department, fostering an integrated process to ensure the highest quality work is delivered with the greatest efficiency.

You will be working closely with our team of industry‑leading marketing professionals, as well as external vendors and agency partners.

Collaboration and strong communication skills will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it is important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods. This individual is expected to challenge the status quo and raise the bar with every initiative.

This role reports into the PMO function with a dotted line reporting to the VP, Head of Marketing Analytics.

• Own all project management responsibilities and lead PM (Project Managers) supporting 35‑40 Marketing Analytics professionals. The Marketing Analytics team supports all areas of marketing including Integrated Media, Creative, and Growth & Journey Marketing for all Data, Analytics, and Research needs. This includes providing analysis, research, and insights to help optimize the marketing ecosystem.
• Fully manage the Marketing Analytics project portfolio of the Marketing Analytic projects, working cross‑functionally with Product, Technology, Integrated Media, Creative, and Growth & Journey Marketing as well as other key stakeholders across the organization as needed.
• Project management may include initiatives in the following areas:
• Providing ongoing Audience Activation and Measurement in support of our marketing campaigns across our online and offline marketing touchpoints.
• Marketing Science initiatives including customer‑based modeling, measurement infrastructure, and Marketing Mix Modeling. This team also has a Marketing Data Operations team providing the data and technical infrastructure required to enable Marketing Analytics and the other marketing teams as needed.
• Marketing Research projects including Brand Health Tracker, Creative Insights, Segmentations, etc.
• Contribute to the strategic direction and maturity roadmap of the Marketing PMO function in collaboration with other Sr. PMO leaders and the Chief Marketing Officer.
• Contribute to the implementation and on‑going optimization of processes and tools that will support and advance the operations of the marketing organization.
• Provide regular project status reporting, and work with leaders and marketing partners to outline project roadmaps and plans with key milestones and deliverables.
• Facilitate project status, grooming, and prioritization meetings with stakeholders and department leaders.
• Work with cross‑functional partners to align on project priorities, milestone management, objectives, audiences to influence and interdependent implications.
• Drive resource management with a clear line of sight to optimize timelines, capacity, and resources to increase efficiency.
• Facilitate and maintain effective communication throughout project lifecycle (timelines, routing, job prioritization).
• Maintain a deep understanding of our marketing calendar and pillars of activity, understanding the necessary stages and gates of briefing, strategy, tactical plans, execution, reporting and billing.
• Ensure project management processes and tools drive operational efficiency and efficacy of the Marketing organization.
• Support Project Management of enterprise level projects for the Marketing Executive Leadership Team as needed.
• Lead updates and communication plans to GEICO Senior Leadership Team and CEO for cross‑functional projects in support of Marketing Analytics.

• Ma…