VP of Product Marketing ( adtech

VP of Product Marketing

Location:

New York, NY

We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office. This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region‑specific go‑to‑market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.

This role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest‑growing digital advertising markets while working with cutting‑edge technology that's transforming the industry.

• Strategic Leadership
  • Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics
  • Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions
  • Lead go‑to‑market planning and execution for product launches, feature releases, and market expansion initiatives across the region
  • Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners
• Product Marketing Excellence
  • Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms
  • Create high‑impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets
  • Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets
  • Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions
• Market Expertise & Thought Leadership
  • Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets
  • Represent Pixalate at industry events, conferences, and panels as a product expert and thoughtful leader
  • Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices
  • Stay ahead of emerging fraud tactics, regulatory changes, and market trends
• Cross‑Functional Collaboration
  • Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap
  • Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations
  • Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities
  • Support global marketing initiatives while ensuring regional relevance and adaptation
• Analytics & Optimization
  • Implement metrics‑driven approaches to measure product marketing effectiveness and campaign performance
  • Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy
  • Provide data‑driven recommendations to influence product pricing, roadmap, and go‑to‑market priorities

• Required Experience & Background
  • 8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity‑related roles
  • Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies
  • Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies
  • Demonstrated success developing and executing go‑to‑market strategies that drive revenue growth in enterprise markets
  • Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances
• Technical Competency
  • Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies
  • Strong understanding of…