It: BYOMA Manager of Social Media​/Content

BYOMA is Hiring a Manager of Social Media/Content (NYC)

Salary: $115,000 yearly + bonus

BYOMA is looking for a creative, culturally connected, and social-first marketer with a passion for content, community, and storytelling. Reporting to the Director, Consumer Engagement, the Manager, Social Media & Content will lead social media execution, content development, platform growth, and community engagement across BYOMA's social ecosystem. This role will be responsible for bringing the brand to life through engaging, culturally relevant, and platform-native content that drives awareness, engagement, advocacy, and consumer acquisition.

As the day-to-day lead for social media and content, this individual will partner closely across Global, Influencer & Creator, Events & Community, Creative, and Brand Strategy & Go-To-Market teams to ensure content supports broader brand priorities, consumer engagement objectives, and business goals.

The ideal candidate lives and breathes social media, has deep expertise across Tik Tok and Instagram, understands how creator-led content drives engagement and growth, and has a strong instinct for identifying trends, cultural moments, and opportunities that keep brands relevant and ahead of the conversation.

BYOMA has pioneered clinically proven science and innovation by demystifying and democratizing skincare, empowering people to make smart, informed, educated choices when it comes to their skin and bringing the conversation around skin barrier health into the mainstream.

BYOMA was built on four fundamental principles;
Efficacy, Accessibility, Education, and Engagement and these inform, inspire and underpin everything the brand does. Not only are the formulas efficacious – but the dedication to accessibility and education has allowed the brand to become one of the most exciting and engaging skincare brands globally.

5-7+ years of experience across social media, content creation, community management, creator marketing, and related functions.

Beauty, skincare, wellness, lifestyle, or consumer brand experience strongly preferred.

Experience managing social media and content programs for high-growth brands.

Demonstrated success developing content and platform strategies that drive engagement and growth.

Experience working closely with creators, influencers, and social-first content.

Experience managing and developing junior talent preferred.

Deep expertise across Tik Tok, Instagram, and emerging social platforms.

Strong understanding of social-first content creation and platform best practices.

Experience creating, editing, and publishing content across social channels.

Strong understanding of creator-led marketing and digital culture.

Understanding of social commerce and Tik Tok Shop strongly preferred.

Excellent copywriting, storytelling, and content development skills.

Strong analytical mindset with the ability to translate data into actionable recommendations.

Exceptional organizational and project management skills.

Excellent communication and collaboration skills.

Ability to manage multiple priorities in a fast-paced environment.

Execute BYOMA's social media and content strategy in partnership with the Director, Consumer Engagement and Global teams.

Define channel-specific objectives, KPIs, and content strategies, continuously optimizing performance based on audience behavior, platform trends, and business priorities.

Manage day-to-day social planning, editorial calendars, publishing, and platform execution across BYOMA's social channels.

Ensure content supports brand priorities, campaign objectives, retailer moments, launches, and key business initiatives.

Partner closely with Global teams to identify content opportunities, shape content direction, and ensure strong market relevance.

Maintain a strong understanding of platform best practices, audience behaviors, and emerging trends.

Ensure all social activity reflects BYOMA's brand voice, values, and community-first approach.

Develop social-first content plans supporting innovation launches, hero campaigns, retailer priorities, community initiatives, and cultural…