Senior Brand Director, Wines

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer.
You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential
relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art‑de‑vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Senior Brand Director, Wines is the strategic leader of the lifestyle wines and Rosés portfolio in the U.S., responsible for defining and driving long‑term brand vision, equity, and growth across all channels and consumer touchpoints.

This role sets the portfolio strategy and cultural agenda, translating Maison priorities into impactful, locally relevant initiatives while ensuring alignment with MHUSA and global direction. The Senior Brand Director leads cross‑functional teams and external partners to deliver best‑in‑class brand building, innovation, and execution, balancing short‑term performance with long‑term brand desirability.

Office/

Location:

Hybrid 3x a week based out of NYC Office

Compensation: $187,000-$234,000/ annually + bonus

• Own and define the U.S. strategic vision and growth roadmap for the Lifestyle Wines and Rosés portfolio.
• Act as a steward of brand equity for the Lifestyle Wines and Rosés portfolio in the U.S., ensuring all initiatives reinforce Maison DNA, desirability, and long‑term brand value.
• Serve as the primary interface with Maisons, aligning U.S. strategy with global priorities while influencing upstream thinking where relevant.
• Ensure commercial alignment with GM of wines leveraging all resources including wine managers, ambassadors and distributor resources.

• Partner and Lead with all wines maisons to define U.S. brand strategy and objectives that build equity while supporting the delivery of the broader MHUSA strategy, in alignment with global brand direction.
• Drive U.S. brand priorities and support the development of “big ideas,” platforms, and campaigns that translate Maison strategy into impactful, locally resonant execution.
• Identify and unlock new growth opportunities across consumers, channels, occasions, and innovation.
• Lead annual brand planning in collaboration with Maison, brand wines teams, Strategy & Business Planning, Consumer Connection, Trade Marketing, Commercial teams, and Insights.
• Develop and oversee brand KPIs and performance metrics that balance short‑term performance with long‑term brand health and ROI.

• Ensure the wines team delivers best‑in‑class execution and consistency across all consumer‑facing touchpoints, in close partnership with Operations, Finance, Field & Trade Marketing, and Commercial teams.
• Lead and Influence with Field & Trade Marketing and Commercial Marketing teams to design elevated activations,…