Executive Director, Global & NA Marketing, Bumble and bumble

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

The Executive Director, North America & Global Marketing for Bumble and bumble will lead the strategic marketing vision for Bumble and bumble, ensuring seamless alignment between global and regional priorities while driving innovation, engagement, and growth across all consumer and stylist touchpoints. This role is responsible for the end‑to‑end development and execution of marketing programs, brand‑building initiatives, and product strategies across North America and global markets.

Reports to:

SVP/GM Global + NA Bumble and bumble.

• Conceptual Product Marketing
  • Develop innovation pipeline, partnering with PD, in alignment with global annual business plan to improve market share and profitability.
  • Identify new product concepts and category opportunities and oversee development of category strategy.
  • Oversee new product launch strategies (positioning, pricing, distribution, region).
  • Lead development of marketing calendar across NPL, Commercial Innovation and Trends. Ensure programs meet global/regional consumer and strategic priorities and shipment/retail targets.
  • Shape development and strategy for forecast offerings and bulletins detailing new program introduction and execution, liaising with Global Demand Planning.
  • Own the journey from product ideation to launch. Drive marketing initiatives throughout all NPL stage gates through 360 strategies: develop vision, communication, and drive cross‑functional collaboration to bring to market and track post‑launch performance.
  • Create breakthrough campaign concepts, driving integrated marketing strategies across departments.
• Consumer Marketing
  • Lead the conception, development and implementation of disruptive, needle‑moving consumer‑facing marketing campaigns and activations and programs, overseeing creative briefs, asset creation, and partnering with Digital Consumer Experience team on deployment across various platforms.
  • Lead with a strong focus on competitive market, consumers and technology to improve brand equity, creativity and commercialization to continue growth.
  • In collaboration with Digital Consumer Experience to develop and execute comprehensive global consumer marketing & integrated communications strategies aligned with business objectives, ensuring integration across all marketing channels (digital, social, traditional) and with consideration to regional and retailer‑specific activities.
  • Responsible for all strategic global partnerships, including partnering with cross‑functional teams to create a 360‑degree calendar and plans, as well as regional and market teams to localize and customize new efforts.
  • Identify and action opportunities for marketing innovation, new commercial and digital media models, and emerging technology providers.
  • Maintain market intelligence and consumer insights.
• Brand Management & Equity
  • Contribute to the creation and maintenance of the Brand Book and Brand Style Guide, ensuring brand guidelines reflect ongoing brand evolution across global marketing initiatives and content.
  • Maintain the brand voice and guidelines across all global marketing initiatives to ensure consistency and relevance of the brand; ensure campaigns resonate with local audiences, enhancing brand sentiment and awareness.
• Consumer Insights / Market Analytics
  • Direct global market research and social insights to deliver relevant concepts and innovation, uncover trends, test creative relevance.
  • Oversee development of sub‑category reviews. Analyze new launch and…