Associate Director, Global Marketing Planning & Activation - Bose Luxury; McIntosh & Sonus faber

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been built on innovation, excellence, and independence. Privately owned, fiercely customer‑focused, and driven by our values, we continue to lead industries and transform lives through sound.

Bose Luxury is building the first true, globally recognized luxury audio experience—elevating sound beyond performance into culture, craft, and emotional connection.

The Associate Director, Global Marketing Planning & Activation is responsible for translating this ambition into clear, structured, and executable global and regional marketing plans and ensuring those plans are effectively activated across all channels. This role leads the global marketing planning and activation function, overseeing regional marketing teams, Training & Custom Integration GTM, and activation support of partnerships, collaborations, and events.

It ensures that all marketing initiatives are prioritized, coordinated, and delivered across both consumer and customer audiences while aligning cross‑functional teams to deliver consistent, high‑quality activation globally.

• Global Marketing Planning & Prioritization: develop and manage a unified global activation roadmap across consumer and customer audiences; translate brand strategy into clear annual and in‑year marketing plans; prioritize initiatives across retail marketing, channel expansion, training, partnerships, and integrations.
• Regional Marketing, Training & GTM Leadership: lead regional marketing teams (EMEA, APAC, North America); oversee Training & Custom Integration GTM team to align enablement with marketing priorities; ensure consistency in execution and alignment across regions and functions.
• Activation Frameworks & Program Orchestration: establish global frameworks, playbooks, and briefing processes; oversee rollout of campaigns, retail activations, demos, training programs, and assets; ensure consistency, clarity, and alignment across all programs.
• Consumer & Customer Audience Activation: drive engagement with luxury consumers, design advisors, audiophiles, and aspirational buyers; enable dealers and distributors with tools, training, and assets to convert demand; align audience strategy with regional execution and partner capabilities.
• Activation Operations: manage global and regional activation calendars and budgets; ensure coordinated and timely delivery of programs.
• Performance Tracking & Insights: track KPIs across demand, engagement, training, and partner performance; consolidate insights to inform planning and optimization.

• 10+ years of experience in marketing, activation, or commercial planning.
• Experience leading regional marketing teams and cross‑functional programs.
• Strong understanding of consumer and dealer/distributor ecosystems.
• Experience with training programs, partnerships, and events.
• Ability to build scalable frameworks and processes.
• Strong leadership and stakeholder management skills.

The hiring range for this position in the primary work location of New York, New York is $164,200–$225,700. The range may vary for other work locations. In addition to competitive base pay, we offer bonus programs, comprehensive health and welfare benefits, a 401(k) plan, and exclusive perks designed to support your wellbeing, plus a generous employee discount.

Bose is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights:
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