Marketing Director-US Properties

Description

This is a full-time role for a Marketing Director overseeing US properties based in New York, NY. The role entails the development and implementation of strategic marketing and communication plans across various platforms to enhance brand awareness and growth. Responsibilities include managing market research initiatives, planning marketing strategies, overseeing public relations campaigns, and guiding marketing and sales teams to achieve organizational goals.

The role also involves collaborating with stakeholders to align marketing efforts with the company’s vision and values.

• Oversee the development and implementation of strategic marketing and communication plans across various platforms to enhance brand awareness and growth.
• Manage market research initiatives, plan marketing strategies, oversee public relations campaigns, and guide marketing and sales teams to achieve organizational goals.
• Collaborate with stakeholders to align marketing efforts with the company’s vision and values.
• Plan, direct and coordinate marketing & communication budgets within organizational guidelines and maintain a customer-oriented approach.
• Design and deploy marketing & communication strategies to drive revenue by increasing sales.
• Translate strategy into actionable yet comprehensive goals to grow performance across product development, branding, communications, etc., in line with the company’s DNA.
• Preserve excellent levels of internal and external customer service.
• Create and develop a solid network of strategic partnerships while ensuring company’s branding goals.
• Undertake marketing research studies to better understand changes related to trends and customers’ tastes.
• Design, conduct and coordinate promotional campaigns, PR, social media, SEO, etc.
• Build and maintain trusting relationships with key customers, clients, partners and stakeholders.
• Manage marketing & communication coordinators (local & corporate) including training, appraisals and recruitment.
• Provide advice and guidance to the team to foster growth, encourage development and build a highly efficient team of marketing and communication professionals.
• Work closely with other departments to guide a unified approach to customer service that meets clients’ expectations.
• Communicate effectively and ensure credibility throughout the marketing & communication team.
• Ensure the marketing & communication budget is met while completing company’s goals.
• Evaluate performance by analyzing and interpreting data and metrics.
• Build diligent reports for the Co-founder’s & President’s knowledge.
• Assist the Co-founder & the President in overseeing the company’s promotional efforts and advertising activities.

• Lead with confidence by example, making decisive decisions.
• Effective communication and leadership skills, with the ability to communicate across multiple levels.
• Attention to detail, guest-oriented and service-mindful.
• Fluent level of English; fluency in French is a plus.
• Degree in Marketing or a related field.
• Minimum three years of luxury hospitality experience, working with chef-driven restaurants required.
• Extensive people‑management experience, strong customer service focus, and comprehensive understanding of day-to-day operations.