Public Relations Manager, Americas

Summary

The Public Relations Manager, The Americas will develop and execute comprehensive PR and editorial strategies to maximize brand visibility across North and South America. Reporting to the VP, Communications, this role manages sample trafficking, press outreach, event project management and coordination with retail and regional partners. The manager will cultivate senior relationships with editors, stylists and influencers to drive national, regional and digital coverage.

• Partner with the VP, Communications to develop and implement PR strategies for products, campaigns and events
• Pitch product and feature stories to national, regional and digital outlets
• Oversee and manage all sample trafficking and coordinate send outs with editors, stylists and influencers
• Place seasonal and special project sample orders and track the PR budget
• Maintain press, VIP and market databases and manage editorial clippings and social tracking
• Schedule press appointments for seasonal presentations (including Milan) and act as project manager for PR events and regional press days
• Collaborate with retail teams on launches and initiatives and support Latin American partners and licensees as needed

• Bachelor's degree
• 5 years of public relations and editorial experience
• Established industry and editorial relationships
• Experience in the retail or luxury market
• Strong written and verbal communications and presentation skills