SVP, Marketing & Ecommerce

Role Summary

The SVP of Marketing & Ecommerce is the engine behind Caraway Home’s brand and growth, the leader who connects bold strategic vision with commercial performance across every channel and customer touchpoint. Reporting directly to the CEO and serving as a member of the executive leadership team, this highly cross‑functional role oversees the full marketing ecosystem:
Performance Marketing & Creative, Brand Marketing, Ecommerce & Marketplace Growth, Data & Analytics, Digital Product and GTM (Go‑To‑Market), setting the strategic direction and performance bar for each while enabling a team of functional leaders to move fast and execute with excellence.

You will lead five senior functional leaders, each running their own high‑performing team, with a total marketing organization of 35+ team members. You’ll partner closely with Creative, Operations, Finance, Retail Sales, Product and People to turn company priorities into marketing that’s impossible to ignore. Campaigns that convert, digital experiences that delight, and a brand that earns lasting loyalty.

This role oversees the P&L for Caraway’s DTC & Marketplace business, with accountability for revenue growth, profitability, contribution margin, and EBITDA performance across channels and product categories. You will set the vision across marketing and growth, build high-performing teams, allocate resources against the highest‑leverage opportunities, and make investment decisions that support both near‑term growth and long‑term business health.

Like all leaders at Caraway, this role requires you to operate at both 30,000 feet and ground level, driving strategy while also jumping into execution when necessary. This is an opportunity to take a high‑growth, nine‑figure brand to the next level, cementing Caraway as a household generational brand.

You are a seasoned marketing and ecommerce executive who has scaled a fast‑growing DTC brand, and you bring the creative conviction, analytical rigor, and organizational range to do it again. You know how to build acquisition engines across channels, leverage retention to drive LTV, and interrogate data with enough skepticism to find the truth rather than confirm what you already believe.

You attract strong talent, set a high bar, and bring out the best in the leaders you mentor. You are energized by ambiguity and are able to take an end goal and chart a clear path forward with urgency and without sacrificing judgment. You have managed a growing product portfolio and know how to sequence category expansion in a way that deepens the brand's relevance with every launch.

Above all, you bring a builder's instinct and an operator's discipline, obsessed with what makes Caraway distinct and committed to protecting the creative edge that makes Caraway, Caraway.

• Serve as a senior advocate and business owner across all five functional teams, ensuring each has the strategic direction, mentorship, resources, and cross-functional visibility needed to do their best work.
• Architect and continuously evolve Caraway’s marketing strategy, ensuring the organization is structured to support rapid growth across DTC, Marketplace, Retail, International and emerging markets & channels.
• Partner with the Chief Strategy & Commercial Officer to set and execute a unified omnichannel growth strategy across DTC, Marketplace, and Retail, ensuring Marketing is a driving force behind sell-through, brand visibility, and a seamless customer experience at every touchpoint.
• Act as a key strategic thought partner to the CEO and Leadership team, shaping company priorities and long‑term brand & growth positioning with equal parts creative ambition and commercial rigor.
• Bring a cross-functional perspective and point of view to every leadership conversation, challenging assumptions, connecting dots across the business, and driving the team toward better, faster decisions.
• Partner closely with the VP of Creative on the holistic marketing calendar: hero product moments, campaign timing, promotional events, and seasonal planning integrated across all channels.
• Foster tight alignment, clear…