Senior Sales Director, YouTube Ad Tech - Enterprise & Agencies

New York, United States | Posted on 05/08/2026

About the job
PULSE by Xapads.
About Pulse:
Pulse is an AI-powered contextual video targeting platform built specifically for You Tube advertising. Developed by Xapads Media - a global Adtech company with 50+ industry awards - Pulse enables brands and agencies to move beyond basic keyword and demographic targeting, delivering ads into the right moments based on real content signals: context, theme, visual cues, brand suitability, and audience attention.
The platform combines three capabilities in one: AI-driven content scanning and classification, GARM-aligned brand safety enforcement, and real-time campaign optimisation. The result is You Tube advertising that is more relevant, more efficient, and provably safer for brand reputation. With strong product-market fit, an award-winning platform, and a growing roster of enterprise clients, Pulse is now investing in its commercial function to accelerate revenue across direct advertisers and agency channels in the US.



Role Overview :
We are looking for a senior, commercially ambitious Sales Director to own and grow revenue across two high-priority segments: large and mid-market direct advertisers, and media agencies spanning independent networks through to the major holding companies (Publicis, WPP, IPG, Omnicom, Havas, Dentsu).
This is a hands-on, new business-focused role. You will sell Pulse directly - driving platform adoption among brand-side marketing and digital teams who run significant You Tube investment - while simultaneously building strategic relationships across agency planning, trading, investment, and data functions.
The ideal candidate understands how brands and agencies plan and buy You Tube media, has genuine credibility in the US advertising ecosystem, and can compellingly articulate why contextual intelligence and brand safety are business-critical - not optional extras - for any brand running video at scale.

Key Responsibilities:


Direct Advertiser Sales - Large & Mid-Market

• Build and manage a pipeline of large and mid-market direct advertiser accounts, targeting Heads of Digital, Performance Marketing Directors, Brand Managers,and CMOs across verticals with significant You Tube investment including; retail, FMCG, finance, travel, and entertainment.

• Lead consultative, end-to-end sales cycles: from identifying brands with meaningful You Tube
budgets through to demonstrating Pulse's contextual and brand safety value, structuring commercial terms, and closing platform agreements.

• Position Pulse as a strategic enhancement to existing You Tube media activity - helping in-house teams improve placement relevance, reduce brand risk exposure, and generate clearer performance reporting without disrupting established buying workflows.

• Partner with Customer Success post-sale to drive platform adoption, ensure measurable campaign outcomes, and identify upsell and expansion opportunities.
Agency Sales - Mid-Market Networks & Holding Companies

• Own and develop relationships across media agency groups, engaging at group trading, investment, data and technology, and brand partnerships levels within both mid-market independents and the six major holdcos.

• Build a network of senior agency advocates - Group Investment Directors, Heads of Digital & Programmatic, Data Strategy leads, and Planning Directors - who understand Pulse's differentiated value and can deploy it across client portfolios.

• Structure and negotiate agency partnership agreements, including preferred supplier arrangements, reseller terms, and joint go-to-market programmes that embed Pulse within agency planning and activation workflows.

• Conduct regular business reviews and executive-level stakeholder engagement across key agency groups, ensuring Pulse remains front-of-mind as You Tube budgets and brand safety requirements evolve.
Revenue & Pipeline Management

• Own a clearly defined ARR target with full accountability for new business, expansion, and renewal performance across your book.

• Maintain rigorous pipeline forecasting, providing regular and accurate visibility to the VP on deal stages, conversion timelines, risks, and market…