Associate Director, Content Partnerships

Company Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high‑performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious -A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open -We value diverse perspectives and new ways of working.

Driven -We are ambitious, rigorous,self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

The Associate Director, Content Partnerships will create synergy amongst internal teams, external partners, and client stakeholders to carry out best‑in‑class, cutting‑edge campaigns involving custom linear, digital and social content, experiential activations, influencers, in‑show brand/product integrations, and more. This leadership position will be expected to utilize knowledge of media strategy, planning, and implementation tactics within the media vendor landscape to plan, develop, and execute top‑tier content partnerships, leveraging the best investment options possible.

The ideal candidate will have a proven track record of building and maintaining strong relationships amongst clients and internal and external partners, as well as agency experience in working with media planning and investment teams, in‑depth experience within video/digital media, and the ability to bring a strong, creative point of view to the table as it relates to creating campaigns that resonate with the target audience.

• Contribute to overall strategy driving creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the digital and traditional spaces.
• Work with Brand Experience, Investment, and Strategy teams to identify the role of content partnerships within the larger media plan, and how these partnerships
  1) reach our target and
  2) deliver on overall client asks and KPIs
• Work with Investment teams to identify opportunities that align with larger JBPs and preferred media partners
• Collaborate with content creators – networks, producers, studios, influencers, and digital/social publishers to create, identify, customize, and execute opportunities that deliver on specific client goals across disciplines
• Understand the content and digital landscape and how each can be applied to deliver on brand objectives; includes having an understanding of relevant upcoming brand tentpoles and media moments to proactively seek out potential partnership opportunities
• Establish content partnership best practices in service of increasing advertising effectiveness, and work directly with clients to ensure that campaign execution will drive efficiencies and effectiveness based on consumer behavior and best practice within the channel
• Work with Media Partners to produce branded content on behalf of clients
• Manage all partnership elements from initial ideation to campaign wrap, including compiling partner consideration sets, building RFP briefing materials, RFPing the marketplace, tactical recommendations to clients, and day‑to‑day comms with media partners and clients
• Oversee production timelines, ensuring creative assets adhere to campaign timelines, and that campaign wrap and measurement tactics are delivered effectively and…